Job Description

1

Job Details

Job Title

Corporate Communications Section Head

Department

Strategic Communications

Section

Corporate Communications

Unit

N/A

Direct Manager

Strategic Communications Director

Direct Reports

Leadership Communications Unit Head

Corporate Campaigns Unit Head

Internal Communications Unit Head

2

Role Purpose

Leads promoting and protecting the reputation of the client, via crisis and issues preparedness and management, developing and managing all strategic communications, approving all press and PR campaigns, commissions and managing PR agencies

3

Key Responsibilities

Data & Analytics

• Oversees stakeholder mapping process which identifies the most important industry experts/opinion leaders for the organisation or initiative

Strategy & Planning

• Oversees the development of a strategy based on insights created from audience research and data
• Leads on thought leadership by the research of recognised industry leaders to stay at the forefront of industry knowledge and approaches
• Drives the development of a strategy for the organisation to engage with internal and external audiences across owned and earned channels
• Oversees the creation of overarching corporate messages to convey to key internal and external parties
• Leads on the mapping of potential scenarios and the development of a robust crisis communication strategy to both manage and mitigate crisis and issues

Content & Campaign Planning

• Oversees the development of a marketing, communications or content brief
• Oversees developing copy with the bespoke purpose of being used in earned / editorial media
• Oversees developing media briefing material which includes drafting a content pack focused on providing a journalist with the relevant information and key messages
• Drives effective storytelling by the development of a relevant and engaging narrative that will capture the attention of the target audience
• Leads on developing a strategy across all communication touchpoints with a focus on paid media
• Oversees creating materials to deliver against the plan of action for addressing issues and crises

Content & Campaign Execution

• Leads on regulatory and government affairs / engagement by the interaction with and formulating positive opinion with government and influential external stakeholders
• Oversees media relations and the approach for interfacing with, formulating positive opinion among and garnering coverage from journalists in corporate, consumer and domestic media
• Leads on crisis communication execution by the execution of the strategy and campaign material defined for use for addressing issues and crises
• Manages the development of campaign assets and tactical execution across all audience touchpoints for multi-channel campaign production

Shared Activity

Strategic Contribution

• Ensure effective cascading of the functional strategy into section business plans to ensure vertical alignment and horizontal integration with other interfacing sectional strategies

People Management

• Manage the effective achievement of assigned objectives through the leadership of the Section by setting of individual objectives, managing performance, developing and motivating staff to maximize performance
• Lead the talent development initiatives for the assigned section, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements
• Act as a role model and drive adherence to organizational values and ethics by employees of the assigned section to foster a value driven culture within the organization

Budgeting and Financial Planning

• Manage the preparation and recommend the section budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines

Policies, Systems, Processes & Procedures

• Manage and ensure effective implementation of functional policies, procedures and controls covering all areas of assigned section activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service

Continuous Improvement

• Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction

Reporting

• Ensure that all section reports are prepared timely and accurately and meet the client requirements, policies and quality standards

4

Communication and Business Relationships

Internal

• Sector Marketing
• Planning and Operations
• Creative and Production

External

• PR Agencies
• Journalists
• Media Organisations
• PR Organisations

5

Qualifications

Bachelor's degree (Masters preferred) in relevant industry

6

Experience

6-8 years of Experience in similar role or industry

At least 5 years of Experience in a Managerial Position

7

Skills

• Full professional English proficiency both in speaking and writing

• Arabic bilingual desirable but not mandatory
• Skilled in MS Office (PowerPoint, Word and Excel)

• High level of competency in relevant software applications
• Administrative skills and attention to detail
• Self-motivated with a proven ability to complete work in a timely manner
• Detailed knowledge of Production Processes, Crew, Equipment, Facilities and Post-production processes
• Ability to quickly integrate with existing business software tools and knowledge of other relevant industry software
• Excellent written and verbal communication skill - including appropriate stakeholder alignment
• Evidence of creating, implementing, and managing policies and procedures
• Ability to multi-task and to prioritize work effectively
• Ability to work under own direction and high degree of initiative

Version x

31 May 2022

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