Expanding revenue streams - PT sessions, breathwork and semi-private classes.
Bring in new concepts for coaching - with internal development and utilising \'best in industry\' local providers (e.g., coaches / instructors). Focus on aspects such as outdoor movement, pilates, and sports-specific development (e.g. swimming, triathlon, events that are specific to Emirates Palace Mandarin Oriental).
Take a lead role in planning and implementing retreats to increase brand awareness.
Drive packages sold up-front in the purchase process - e.g. rolling retreats.
Teach a minimum of 6 complementary group classes weekly and innovate the current offering - aiming that each class will have a minimum of 5 participants.
Marketing and Communications
Driving marketing and communications content and channels to reach local market and hotel guests. Especially seeking opportunities such as bringing-in users with Apps such as \'Class-pass\' and other forms of participation marketing.
Develop marketing strategies and content creation to promote special retreats, packages and memberships to be distributed through various channels including social media, roadshows and collaborating with agencies.
As a movement ambassador to inspire unique commitment to classes, coaching and private exercise training as being key elements of the membership offerings.
Learning & Growth
Train current team members to improve their quality and expertise in specific skillsets (e.g., strength and conditioning, movement training, suspension training, HIIT).
Enhance the confidence, movement mindset and experts in lifestyle in existing team.
Oversee the Visiting Wellness Masters programs and develop a role that would inspire a corporate expansion of the role of an entrepreneurial \'Wellness Coach\'.
Lead on assessment, tracking and enhancement of immediate, results-driven outcomes and long-term changes for clients and guests.
Integrate the best of wearable technology into the Emirates Palace services - such as FirstBeat technology and new innovations in wellness that move beyond fitness and into \'lifestyle\' - musculoskeletal pain, high blood pressure, diabetes and healthy living.
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