Monitor key metrics such as email deliverability, open rates, click-through rates, and conversion rates to improve campaign performance continuously.
Monitor campaign performance metrics, such as message delivery, open rates, click-through rates, and response rates.
Conduct A/B testing to identify the most compelling subject lines, template designs, and calls to action.
Manage subscriber lists, ensure data integrity, and implement segmentation strategies based on user behavior and preferences.
Collaborate with cross-functional teams to maintain consistent branding and messaging across Email/WhatsApp communications.
Qualifications:
Bachelor\'s degree in marketing, communications, or a related field.
Proven work experience as a Marketing Executive or similar role, with hands-on experience in email marketing, WhatsApp marketing, and social media management.
Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Sender etc), WhatsApp marketing tools, and social media management tools.
Strong analytical skills to interpret campaign metrics, social media analytics, and derive actionable insights.
Creative mindset with the ability to develop innovative marketing strategies across multiple channels.
Videography/Video Editing is mandatory.
Job Type: Full-time Salary: AED2,000.00 - AED2,500.00 per month
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