CAFU has the vision to create a better world through connected mobility, serving both consumers and businesses. Every day, we create convenience in motion for our customers in communities across the region. We started as an on-demand fuel delivery app and have now extended our services to the car wash, tire change, and battery change...but this is only the beginning. We have big [global] plans to be a super app with products & services which are agnostic of fuel and mobility. Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in. We’ve already won awards for best AI platform and voted LinkedIn’s Number 1 Top Startups 2021! We encourage involvement in the community by using in-house developed technologies to work for the environment. CAFU signed up to the SDG Ambition Accelerator program by setting ambitious sustainability goals and developing a technology strategy to improve measurement and performance towards achieving those goals, aligning to the United Nations Sustainable Development Goal 13 committed to Climate Action. If you want to make a real impact on our communities and you are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you! The Website & SEO manager will be responsible for managing all aspects of a website. From updating the website content to optimizing the site for SEO. Assist with creating new content for the website or auditing its existing content to identify areas of improvement. Working with Web and SEO partners to implement the content strategy. Also working with internal stakeholders within the organization to make sure the website is up to date. Familiar with using SEO tools and CMS platforms like WordPress.
Responsibilities SEO/ASO RESPONSIBILITIES

• Plan, develop and implement our SEO strategy
• Work towards organic search optimization
• Regularly perform thorough keywords research
• Identify key SEO KPIs and keep SEO partners accountable for them
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify problems and deficiencies and implement solutions in a timely manner
• Suggest improvements in process and productivity optimization
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores
• Optimizing conversion rates for app download pages by utilizing various content and visual tools
• Monitoring and tracking app store rankings using the latest analytic tracking tools
• Writing app descriptions, and titles using researched keywords
• Proofreading and editing reports

WEBSITE RESPONSIBILITIES

• Align the website with the organization's brand, strategy and standards
• Audit content and remove duplicate information
• Complete tests to ensure website efficiency and quality
• Create strategies to improve website traffic
• Develop website content to support organizational goals and strategies
• Ensure the website complies with the appropriate laws and regulations
• Evaluate competitors' websites & apps
• Follow industry best practices
• Identify ways to improve website user experience
• Implement security measures to protect websites
• Keep the website's domain and hosting registration current
• Manage all trouble shooting for website
• Monitor for website security breaches and respond to them as needed
• Produce sitemaps that represent and visualize the website's structure and functions

Requirements

• 4-7 years of experience in planning and implementing a successful SEO/ASO strategy
• 4-7 years of experience as SEO & WEB Manager or similar role
• Proven success in SEO/ASO
• Expertise in A/B and other testing methods
• Understand CMS platforms especially WordPress etc...
• Knowledge of conducting SEO Audits and experience with SEO tools
• Familiarity with HTML, CSS, JavaScript
• Sense of ownership and pride in your performance and its impact on the company’s success
• Critical thinker and problem-solving skills

Benefits

• A collaborative environment where diversity is celebrated
• A flexible workforce. Our people are based in Dubai, but you can work from anywhere in the world.
• A highly competitive market salary with housing and transport allowance.
• A fast-moving supportive company where everybody takes ownership over their work.
• An opportunity to share in the success of the business with stock options for qualifying employees.
• The opportunity to work on a product with growing global appeal
• Work with some of the most talented people in the industry from well-known digital brands.