Job Description

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Wavemaker: A Leading WPP Media Brand
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary and Impact
Ideal candidate should be able to fully set a full-fledged performance strategy for their clients. They are also expected to have hands on experience in all the platforms and their best practices. The candidate needs to be a numbers-oriented person, and he/she can make the right decisions for their client, will be fully involved in the day-to-day conversation across all clients and help them grow in the digital/performance space. Will be responsible for developing and delivering a range of performance marketing product, creating & delivering performance marketing strategies, campaign reporting and analysis.

• To draft paid performance proposals and presentations.

• Manage all digital platforms relationship for accounts under management.

• Develop and manage all components of a paid performance campaigns, including campaign setup, optimization, reporting and tracking.

• Work closely in sharing and implementing digital performance best practices and beta with clients and work closely with different platforms on developing the partnership.

• Ensure delivery on performance targets for clients.

• Monitor & measure performance activity, engagement metrics, analyzing results, translating information into learning & strategic recommendations.

• Maintain appropriate high-level Client relationships.

• Build Client respect and be recognized as a leader on their business.

• Work closely with Account Managers to identify and deliver performance marketing requirements.

• Work closely with account lead to deliver on the long-term strategies.

• Work closely with other business units within the organization.

Skills and Experience

• 4-5 years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels as well as a passionate following of new/emerging channels & technologies.

• Google Ads and other social platforms like Facebook, Snapchat, TikTok and X ads are essential for this role.

• Expert in MMPs with 2+ years of experience in app development and user acquisition

• Proficient in integrating platforms and tech implementations, including pixels, SDKs, and CAPI.

• Familiar with CDPs

• Strong presentation skills and client management experience is required.

• Data-driven and creative to push the envelope on new user acquisition.

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Skills Required