Visual Merchandising & Execution Develop layout and promotional VM guidelines in line with Brand direction and cascade to Retail Partners and Field Teams. Ensure excellence in execution through VM checklists, regular store visits, and timely feedback. Support key door openings, new store and counter launches in coordination with Store Development and external stakeholders. Lead VM training sessions to coach and develop Retail Partners and store teams. Maintain strong alignment with Brand Marketing Calendars and VM briefs. Adapt global assets, prepare simulations, and seek Brand approvals prior to execution. Manage planograms, adapting for different store concepts and local requirements. Act as the main point of contact for all VM-related topics for stores and Retail Partners. Analyze sales and merchandising reports to drive continuous improvement. Manage VM OPEX budget, tendering, accruals, and financial reporting in collaboration with Finance. Handle VM administration including POs, permits, licenses, and partner coordination. Manage Arabic translations ensuring message accuracy. Prepare qualitative reports with images for local and EMEA stakeholders. Deliver impactful window displays, graphics, layouts, interior signage, and localized VM adaptations. Manage screen content (CMS coordination, troubleshooting, and content updates). Prepare print briefs including cropping, supplier bidding, proofing, installation planning, and quality control. Proven experience as a Visual Merchandiser, ideally within the cosmetics or beauty industry Strong Middle East regional experience Hands-on experience in: Consumer journey design Windows, graphics, layouts & interior signage VM localization Store openings & retail environments Strong understanding of current VM trends and best practices Ability to interpret design drawings and apply design awareness to VM execution Experience analyzing sales and merchandising reports Budget management and tendering experience Strong organizational skills with exceptional attention to detail Excellent communication and stakeholder management skills MS Office (Excel, PowerPoint, Word) Adobe Illustrator, Photoshop, or similar visual tools
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