Job Description

Leverage your commercial leadership and strategic sales expertise to join a fast-growing retail organization in the beauty and personal care sector. As the Vice President of Sales, you will play a critical role in shaping the company's revenue strategy, expanding market presence, and driving sustainable growth across all sales channels -- including retail stores, e-commerce, modern trade, and B2B partnerships.

You will lead high-performing sales teams, optimize commercial performance, and ensure operational excellence aligned with the company's long-term vision.

Key Responsibilities:

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Develop and execute a comprehensive sales strategy that drives revenue growth across all business units. Lead, mentor, and oversee nationwide sales teams, ensuring strong performance, accountability, and target achievement. Identify new business opportunities, expansion markets, and partnership channels to enhance market penetration. Oversee sales forecasting, budgeting, and performance analysis to support strategic decision-making. Collaborate with Marketing, Operations, Finance, and Supply Chain to ensure alignment between commercial strategy and business objectives. Build strong relationships with key partners, distributors, and major accounts to secure long-term contracts and improve profitability. Monitor key sales KPIs, market indicators, and competitive activities, providing clear insights and actionable recommendations. Drive the implementation of sales systems, CRM tools, and performance dashboards to enhance sales visibility and process efficiency. Ensure high standards of customer experience and commercial execution across the full retail network. Lead pricing, promotion, and product-mix strategies to maximize revenue and margin growth. Contribute to organizational transformation initiatives that support scalability and future expansion, including international or multi-channel growth. Ensure compliance with company policies, local regulations, and best-practice commercial governance.

Qualifications & Experience:

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Bachelor's degree in Business Administration, Marketing, Sales, or a related field (MBA preferred). Minimum

12-15 years of progressive sales experience

, with at least

5 years in a senior leadership role

such as Head of Sales, Sales Director, or VP Sales -- ideally within

retail, beauty, personal care, FMCG, or fashion

sectors. Strong track record of leading large sales teams and achieving ambitious revenue targets. Deep understanding of the Saudi retail landscape, customer behavior, and competitive trends. Experience managing multi-channel sales operations (retail, e-commerce, wholesale, B2B, modern trade). Strong analytical skills: forecasting, sales modeling, commercial planning, and performance evaluation. Proven ability to build strategic partnerships and negotiate high-value commercial agreements. Excellent leadership, communication, and stakeholder-management capabilities. Proficiency with CRM platforms, sales reporting tools, and ERP systems. * High level of business acumen, strategic thinking, and operational excellence.