About our client:
Our Client operates in the Cosmetics Industry, with its headquarters rooted strongly in France. It has its branches spread to more than 150 countries, providing employment to more than 85,000 people all over the world. They fall in the \xe2\x80\x9c50 Most Innovative Companies in the World\xe2\x80\x9d. Their core business is to provide tailor made beauty to their clients. They have the advantage of having Diverse and Globalized product lines.

Overview:

• As a Trade Marketing Manager you drive our category, customer & brand strategies and ensure they are effectively planned and implemented in the market in alignment with the brand, commercial and KAMs.
• Manage, Coach and develop trade marketing lead towards delivering of overall brand / market objectives.

Responsibilities:

• Plan, execute and measure in-store excellence guidelines and shopper activations at a market, channel and customer level.
• Champion customer, brand, shopper and category knowledge to build channel strategies & plans to deliver accelerated category & brand growth
• Translate our brand strategies into differentiated channel strategies and plans by market / channel / account
• Lead the development and delivery of the annual activity plan in alignment with commercial managers and KAMS\xe2\x80\x93 promo mechanics (in partnership with RGM and as part of a continual process), manage exclusivity and differentiation across accounts, deliver aligned campaigns to marketing plan
• Develop & deploy in-store excellence guidelines & Picture of success (perfect stores) together with Business development and brand teams
• Develop & deploy Sales presenters and in-store activation toolkits
• Become experts on the category through understanding of market dynamics and brand performance \xe2\x80\x93 leveraging on ground and data analytics
• Deliver Return on Investment analysis to continuously optimize in-market activations through an optimal 4P strategy.
• Present category / activations reviews both internally and externally at a local and regional level.
• Manage the POSM budget and planning process with cross-functional team.
• Manage our Trade activation and POSM external agencies to deliver on Business objectives within defined budget and cost controls.
• Be the voice of customer when planning NPI launches to deliver execution excellence

Requirements:

Knowledge and Experience:

• Experience in customer development and/or shopper marketing/insights roles
• People management experience of teams
• 5-8 years working in the FMCG industry in the above areas
• Ideally beauty experience but not essential if experience in business development overall is strong across other sectors

Skills and Abilities:

• Ability to develop a strategic vision of the direction the business must take by category through a balanced approach across multiple functions
• Cross functional working is key \xe2\x80\x93 liaising with all to ensure business priorities are jointly met
• Be the driving force of the shopper view in all our decisions
• Manage well the dynamic of providing direction and a framework to the team but simultaneously empowering teams and distributor partners to ensure plans are implemented effectively in the trade

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