Trade Marketing Graduate Trainee

Dubai, United Arab Emirates

Job Description

DUTIES AND RESPONSIBILITIES

- Translate the brand ambitions and ATL plans into on-ground activity calendars - when the big moments are, suggested level of support by retailer based on With market, shopper and consumer knowledge.

- Support in updating the Activity Calendar along with owning it.

- Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly

- Design differentiated plans by retailer covering activities, exclusivities, digital support\xe2\x80\xa6

- Work closely with the in house designer in ensuring all retailer leaflets and artworks are submitted on time

- Build, apply and track Window consistent 3D design planogram and artwork aligned with brand strategy

- Update and cascade the Monthly Newsletter to all relevant stakeholders and gather feedback and insights to optimize future letter

- Develop and own the SOS (share of shelf) Tracking Sheet

- Update weekly and enhance the Competition Tracking Tool

- Evaluate Activations ROIs and Share learnings, Best Practices & Competition Activities

- Lead and own the Merchandising Execution Tool

- Read and analyze Sell-out reports and suggest best product placement plans per SKU for top performers and slow movers

- Track all POSM in market

- Reduce and track stock cover of POSM in storage (warehouse)

- Ensure the smooth and timely production of all POSM, finding efficiencies in spend whilst upgrading our on-ground presence

- Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms) by working closely with agencies

- Ensure POSM budget spend is as per the alignment with finance with no overspend

- Liaise Trade Marketing communication with Commercial & Distributor Teams

- Consistent market visits to monitor on ground activities

KNOWLEDGE AND EXPERIENCE
  • Bachelor / Masters Degree
  • 0-2 Years
Professional Competencies

- Understands and integrates market & category\xe2\x80\x99s specificities of Beauty

- Experienced in defining customized strategies by retailer and translating them into actionable plans

- Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing\xe2\x80\xa6)

- Able to drive strategies from data analysis (sell-out, promo, ROI etc..)

- Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient

- Builds customized activity calendars and ensures excellence in execution

- Acts as business driver, works well in cross-functional teams

Written & spoken language : English

SKILLS AND ABILITIES
  • Mandatory Excel Skills
  • Power point and Presentation skills
  • Analytical thinking and problem solving
  • Communication
  • Achievement drive and initiative
  • Knowledge of time, planning, organizing, anticipating and concern for quality
  • Partnering and team working
  • Commercial flair
Must be ready available for at least 6 months starting January 2024

L\'Or\xc3\xa9al

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Job Detail

  • Job Id
    JD1605510
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned