Student Recruitment Manager (domestic)
UAE, United Arab Emirates
Job Description
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Job Posting Title: Student Recruitment Manager ( Domestic ) Grade: Grade 7 FTE and Working Pattern: Full time Organisation Name: Marketing, Recruitment, Admissions and Communications (MRAC)
About Heriot-Watt University: Heriot-Watt University has a rich heritage and an established reputation as a leading research-led university and provider of education around the world with five global campuses in the UK, Dubai and Malaysia and scaled-up on-line learning around the world. The University is truly distinctive in its global structure, offering students access to education and research across the group and unparalleled opportunities for mobility during their study and research. With some 28,000 students in total, the University works at the frontiers of global educational delivery. In recognition of our truly global presence and impact, Heriot-Watt University was named International University of the Year by the Times and Sunday Times Good University Guide 2018. In research, Heriot-Watt University is world renowned for research in areas as varied as photonics, additive manufacturing, quantum technology, signal processing, robotics, AI, petroleum engineering, actuarial and financial mathematics, translating and interpreting, logistics and business education. The school structure at Heriot-Watt University, with each school covering multiple disciplines, facilitates research cutting across traditional discipline barriers. Research institutes and multi-disciplinary research centres supplement this to provide focus on our key strengths. Our REF results firmly place us alongside the UK\'s best in our core disciplines of science and engineering, business and management, languages and design with Heriot-Watt University ranked 1st in Scotland (9th in the UK) for research impact.
About our Directorate: The Marketing, Recruitment, Admissions and Communications Directorate is responsible for driving recruitment income growth and reputation enhancement for the university through the delivery of sector leading strategy and plans to position Heriot-Watt University at the forefront of the minds of prospective students, stakeholders, influencers and academic peers. Working with a team across all of our 5 campuses we deliver sector leading brand experiences, communications and engagement across a broad range of touchpoints and channels. Customer and digital first being primary drivers : we strive to deliver a proactive experience as well as data, insight and expertise to inform both strategic decision-making in the university and tactical plans both within and outwith the team to drive recruitment and retention of students.
Purpose of the Role: Heriot-Watt is entering an exciting phase in terms of development of its professional services. We have centralised and re-aligned our recruitment and Admissions Teams in Edinburgh and are embarking on a journey to develop a new structure for our Dubai Campus and recruitment hub. The Student Recruitment Manager will take responsibility for managing, shaping and delivering the overall student recruitment strategy : for Global College UG, PG students and research degrees. The role holder will be leading on all student recruitment activities in the market, ensuring that Heriot Watt attracts, converts and enrols prospective students in line with recruitment targets. The Student Recruitment Manager will be providing expert advice to the Directorate in Dubai and global hub in Edinburgh on relevant direct and indirect recruitment opportunities, maximising those, shaping tactical delivery and overseeing the team of domestic recruiters and customer service advisors. Bringing together you knowledge of the local UAE and international markets with understanding and customer service expertise you will be an exceptional collaborator and commercial manager : bringing others along with you to drive rich engagement at both university, academic school, subject and programme level to optimise achievement of student recruitment targets.
Summary of Key Duties and Responsibilities Strategy, planning and management responsibilities
Recruitment Events
Customer Service and Admissions Management
Team Management
Championing Change
Citizenship
Please note that this job description is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the grading of the post. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.
Person Specification Education, Qualifications & Experience: Essential
Desirable
Heriot-Watt University Values With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and professionally relevant, leading-edge research, which has made it one of the top UK universities for business and industry. We are a vibrant, forward-looking university, well known for the quality of our degrees with employers actively seeking out our graduates. Heriot-Watt is also Scotland\'s international university with an unsurpassed international in-country presence. We deliver degree programmes to circa 30,000 students in 143 countries around the world, have a further overseas campus in Dubai and boast the largest international student cohort in Scotland. At Heriot-Watt we\'ve created an environment that nurtures innovation and leadership - where our researchers, staff and students can realise their potential and develop their ambitions. We are proud of our collegiate atmosphere and integrated teaching and research approach which has helped to build a community of committed academics and highly motivated students. Our focus on careers delivers results and we\'ve an excellent reputation for graduate employability. In addition to the Edinburgh campus, we currently have campuses in the Scottish Borders, Orkney, Dubai and Malaysia. For all of our campuses we aim to provide stimulating, supportive environments conducive to effective learning and research, where staff and students can excel. At Heriot-Watt, we have an established set of values that help us to nurture innovation and leadership, and show our commitment to continuous improvement and development in all our activities. Our values describe our deeply held beliefs and our community spirit. They characterise not only how we are as a higher education institution but also frame how we want to be. Our values are:
\xc3\xa2\xe2\x82\xac\xcb\x9cHow to Apply\' Interested applicants must submit via the Heriot-Watt on-line recruitment system a Cover letter describing their interest and suitability for the post and an updated CV. At Heriot Watt we are passionate about our values and look to them to connect our people globally and to help us collaborate and celebrate our success through working together. Our research programmes can deliver real world impact which is achieved through the diversity of our international community and the recognition of creative talent that connects our global team. Our flourishing community will give you the freedom to challenge and to bring your enterprising mind and to help our partners with solutions that can be applied now and in the future. Join us and Heriot Watt will provide you with a platform to thrive and work in a way that also helps you live your life in balance with well-being and inclusiveness at the heart of our global community.
The appointment is conditional upon successful completion of all Labour and Immigration formalities.
About Heriot-Watt University: Heriot-Watt University has a rich heritage and an established reputation as a leading research-led university and provider of education around the world with five global campuses in the UK, Dubai and Malaysia and scaled-up on-line learning around the world. The University is truly distinctive in its global structure, offering students access to education and research across the group and unparalleled opportunities for mobility during their study and research. With some 28,000 students in total, the University works at the frontiers of global educational delivery. In recognition of our truly global presence and impact, Heriot-Watt University was named International University of the Year by the Times and Sunday Times Good University Guide 2018. In research, Heriot-Watt University is world renowned for research in areas as varied as photonics, additive manufacturing, quantum technology, signal processing, robotics, AI, petroleum engineering, actuarial and financial mathematics, translating and interpreting, logistics and business education. The school structure at Heriot-Watt University, with each school covering multiple disciplines, facilitates research cutting across traditional discipline barriers. Research institutes and multi-disciplinary research centres supplement this to provide focus on our key strengths. Our REF results firmly place us alongside the UK\'s best in our core disciplines of science and engineering, business and management, languages and design with Heriot-Watt University ranked 1st in Scotland (9th in the UK) for research impact.
About our Directorate: The Marketing, Recruitment, Admissions and Communications Directorate is responsible for driving recruitment income growth and reputation enhancement for the university through the delivery of sector leading strategy and plans to position Heriot-Watt University at the forefront of the minds of prospective students, stakeholders, influencers and academic peers. Working with a team across all of our 5 campuses we deliver sector leading brand experiences, communications and engagement across a broad range of touchpoints and channels. Customer and digital first being primary drivers : we strive to deliver a proactive experience as well as data, insight and expertise to inform both strategic decision-making in the university and tactical plans both within and outwith the team to drive recruitment and retention of students.
Purpose of the Role: Heriot-Watt is entering an exciting phase in terms of development of its professional services. We have centralised and re-aligned our recruitment and Admissions Teams in Edinburgh and are embarking on a journey to develop a new structure for our Dubai Campus and recruitment hub. The Student Recruitment Manager will take responsibility for managing, shaping and delivering the overall student recruitment strategy : for Global College UG, PG students and research degrees. The role holder will be leading on all student recruitment activities in the market, ensuring that Heriot Watt attracts, converts and enrols prospective students in line with recruitment targets. The Student Recruitment Manager will be providing expert advice to the Directorate in Dubai and global hub in Edinburgh on relevant direct and indirect recruitment opportunities, maximising those, shaping tactical delivery and overseeing the team of domestic recruiters and customer service advisors. Bringing together you knowledge of the local UAE and international markets with understanding and customer service expertise you will be an exceptional collaborator and commercial manager : bringing others along with you to drive rich engagement at both university, academic school, subject and programme level to optimise achievement of student recruitment targets.
Summary of Key Duties and Responsibilities Strategy, planning and management responsibilities
- Play a significant role as a member of the Marketing and Recruitment Directorate management team, working with Regional Director of Recruitment, Associate Regional Director of Prospect Experience, and the Director of Marketing and Recruitment to deliver against student recruitment targets for Heriot Watt Dubai Campus,
- Identify, interpret and translate university strategies to MRAC localised strategies and operational planning.
Recruitment Events
- Managing a portfolio of recruitment events for all academic schools, both on-campus, virtual and external recruitment fairs, including undergraduate open days, conversion events, applicant days and postgraduate recruitment fairs. Shaping the overall vision for customer experience at those events, planning and coordinating the delivery with relevant stakeholders
- \' services, and external suppliers and contractors.
- Organise and manage members of staff within the service and liaise with colleagues across Heriot Watt Dubai before and during events to ensure smooth running of events.
- To recruit, train and manage teams of student ambassadors at open days and other recruitment events, ensuring they are properly briefed to represent Heriot Watt and its brand.
- \' events, and make recommendations for future activity.
Customer Service and Admissions Management
- Delivery of the end-to-end customer journey for prospective enquirers and applicants, driving conversion, managing enquiries and applications to all HW Dubai academic schools to meet ambitious recruitment goals, both long and short term.
- Responsible for driving conversion and enrolment within the Dubai Global College.
- Management of local recruitment advisors, ensuring that team take full accountability for both direct student recruitment activities, and conversion via customer service excellence.
- Ensure admissions and conversion approach and associated processes enable the university to optimise achievement of student recruitment targets with significant accountability for conversion from enquiry to application and application to enrolment.
- Accountability for all KPIs across the customer journey from enquiry to enrolment, leading on and managing the admissions service and consultants both locally and with an outsourced partner.
- Together with the Associate Director of Prospect Experience, delivering on overall customer communication and engagement plans aimed at measurably increasing conversion rates at all stages of enquirer and applicant journey, it is essential that the role holder is able to provide innovative ideas to develop experiences that showcase our brand, but also drive enrolments to the relevant group of schools.
- : supporting the wider move to global recruitment hubs.
- Work with relevant academic, recruitment and marketing colleagues to set, review and implement admission entry requirements, aligned to the competitive localised landscape and university key performance indicators.
- The Assistant Student Recruitment Manager will be responsible for ensuring that customer satisfaction across all engagement points is paramount and will need to embed relevant measurements across a range of events and customer focused activities. Understanding of a competitive environment, customer needs and the ability to work creatively and lead with strategic goals in mind are essential to recruitment success of the university.
- Embed and optimise new processes, approaches and ways of working both in house and across any outsourced partners.
Team Management
- Ensure all staff within the division have a clear understanding of their role and alignment to University strategy.
- Working with the Regional recruitment manager to ensure operation maintenance and effectiveness.
- Build strong working relationships with colleagues across HW Dubai, UK and Malaysia to ensure the team is providing a high-quality service in line with delivering the HWU strategy.
- Proactively develop links between teams and ensure successful collaboration across the directorate and university.
Championing Change
- Assess and lead on change management, working with other teams to influence and manage stakeholder expectations.
- Manage the implications of change on the teams, maintaining team morale and service levels.
Citizenship
- Demonstrate the university values at all times through performance and behaviour.
- Participate in ad-hoc duties to support the team/university and for personal development.
- Support newer or inexperienced colleagues within and outside the university by offering support, help and advice.
- Provide mentoring support (informally and formally).
- Positively promote the university internally and externally through positive behaviour and supporting university-wide activities.
Please note that this job description is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the grading of the post. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.
Person Specification Education, Qualifications & Experience: Essential
- Educated to first degree level or equivalent practical experience in the workplace,
- Experience of managing/leading a customer service focused team,
- Experience of delivering customer focused events,
- Experience and skills in monitoring and improving service experience,
- Experience of utilising CRM systems for lead capture and conversion purposes,
- Experience in developing and utilising reporting dashboards to monitor customer service excellence,
- Demonstrable experience in managing projects and change including integrating new areas of work and balancing conflicting priorities,
- Proven ability to think strategically and to develop, plan, prioritise and deliver service wide objectives,
- Demonstrable experience of managing resources, workloads and changing priorities for self and others,
- Experience of leading and managing a team;
- Good track record of developing and maintaining positive working relationships with internal and external customers, peers, stakeholders and others;
- Excellent communication, interpersonal and influencing skills;
- Demonstrable flexibility and resilience;
Desirable
- Experience in a customer service-related role outside of the higher education sector;
- Experience working overseas;
- : related to domestic, international and foundation students,
- Experience in managing in-house commercial events focused on delivering both brand affinity and robust customer acquisition targets,
Heriot-Watt University Values With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and professionally relevant, leading-edge research, which has made it one of the top UK universities for business and industry. We are a vibrant, forward-looking university, well known for the quality of our degrees with employers actively seeking out our graduates. Heriot-Watt is also Scotland\'s international university with an unsurpassed international in-country presence. We deliver degree programmes to circa 30,000 students in 143 countries around the world, have a further overseas campus in Dubai and boast the largest international student cohort in Scotland. At Heriot-Watt we\'ve created an environment that nurtures innovation and leadership - where our researchers, staff and students can realise their potential and develop their ambitions. We are proud of our collegiate atmosphere and integrated teaching and research approach which has helped to build a community of committed academics and highly motivated students. Our focus on careers delivers results and we\'ve an excellent reputation for graduate employability. In addition to the Edinburgh campus, we currently have campuses in the Scottish Borders, Orkney, Dubai and Malaysia. For all of our campuses we aim to provide stimulating, supportive environments conducive to effective learning and research, where staff and students can excel. At Heriot-Watt, we have an established set of values that help us to nurture innovation and leadership, and show our commitment to continuous improvement and development in all our activities. Our values describe our deeply held beliefs and our community spirit. They characterise not only how we are as a higher education institution but also frame how we want to be. Our values are:
- Belong
- Collaborate
- Inspire
- Celebrate
\xc3\xa2\xe2\x82\xac\xcb\x9cHow to Apply\' Interested applicants must submit via the Heriot-Watt on-line recruitment system a Cover letter describing their interest and suitability for the post and an updated CV. At Heriot Watt we are passionate about our values and look to them to connect our people globally and to help us collaborate and celebrate our success through working together. Our research programmes can deliver real world impact which is achieved through the diversity of our international community and the recognition of creative talent that connects our global team. Our flourishing community will give you the freedom to challenge and to bring your enterprising mind and to help our partners with solutions that can be applied now and in the future. Join us and Heriot Watt will provide you with a platform to thrive and work in a way that also helps you live your life in balance with well-being and inclusiveness at the heart of our global community.
The appointment is conditional upon successful completion of all Labour and Immigration formalities.
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Job Detail
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Job IdJD1640144
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationUAE, United Arab Emirates
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EducationNot mentioned