Job Description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now! Learn more: jti.com

Strategic Insights Associate

We are looking for a Stretegic Insights Associate for a position based in Casablanca, and reporting to Strategic Insights Lead Manager. In this role, you will work with M&S and other JTI functions as Trusted Business Partner, supporting consumer, trade and business understanding, via research studies and analysis/reporting of data sources.

What you will be doing:

SI AMBASSADOR: - Actively contribute to the development of SI expertise in North & West Africa markets. Extend awareness and knowledge (methodology, results) of research activities across the team. - Promote KPIs/efficiency culture by demonstrating benefits of this business approach. - Share SI results and recommendations including summary presentations for all finalized studies, - Ensure constant SI support and clarifications available for the team.

KPIs MONITORING and REPORTING: - Support and execute a complete, effective and insightful Consumer KPIs monitoring and reporting system for JTI in North & West Africa markets. - Ensure that key business consumer indicators are effectively and promptly tracked with constant frequency, focusing on different internal and external data sources.

PROJECT MANAGEMENT: - Coordinate daily communication with research agencies including administrative and legal support. - Apply and ensure budget compliance with all finance, legal and PPO procedures. - In coordination with PPO, liaise with current and potential providers in order to get best research services and prices.

SI GUARDIANSHIP: - Supervise, monitor, and control research agencies to provide accurate and business-related information on consumer and customer trends, behaviors and competitive activity - Supervise all assigned North & West Africa research Agenda projects from set-up to execution, perfoming tight monitoring toward accurate executions and reliable results. Initiate and drive solutions when required (fieldworks, questionnaires, methodologies). - Support in managing data/knowledge and database and act as one of key guardians (and challenger) in terms of methodology, reliability, consolidation and reporting.

STRATEGIC ANALYSIS: - Contribute actively to company strategic planning processes by preparing market performance and analysis/reviews when requested - Initiate and support other team members with specific business cases; - Provide SI recommendations that are taken into action during market plan development.

Required qualifications: University Degree At least 3 years in Market research industry. Fluent English, Arabic and French.

Market research (Qualitative and Quantittaive, Retail audit.

Advanced ppt and Excel skills

Advanced data analysis/analytical skills.

Power BI, experience with Generative AI will be a plus

Are you ready to join us? Build your success story at JTI. Apply now! Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

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