Sr. Specialist Marketing
Dubai, United Arab Emirates
Job Description
When you think of food delivery in the MENA region, we\xe2\x80\x99d be pretty surprised if talabat didn\xe2\x80\x99t pop into your mind first! Since delivering our first order in Kuwait in 2004, we\xe2\x80\x99ve grown quite a lot over the past 17 years.
Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region with more than 3,000+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less!
Our philosophy is to make sure we do what is right for our ecosystem - our customers, our partners, our people, our riders, and the communities in which we operate. Our #techforgood program allows our customers a safe and convenient way to contribute to important causes in their community through donating to local and international charities directly on talabat with a focus on food insecurity in the region. Since its inception in 2020, we have facilitated the donation of well over 1 million meals to those in need, as well as donated over $1.5 million to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.
Role Summary
We\xe2\x80\x99re looking for a creative and enthusiastic senior brand specialist to join the UAE marketing team. You will be responsible for strengthening the brand KPIs, relevance and customer engagement and loyalty by using effective brand, PR and communication strategies and ensuring smooth execution per emirate.
What\xe2\x80\x99s On Your Plate?
You will be responsible to devise brand and communication strategies (across all the mediums) and execute them to meet brand KPIs (for e.g. top of mind) and business objectives (for. E.g. grow market share) for each UAE Emirate
Initiate and drive 360 brand campaigns (ATL, BTL, digital & social) and amplify growth campaigns. These will also include on ground (disruptive) activations.
Responsible to arrive at (and also challenge the team) to come up with new ideas, new media and also improve the existing plans
Manage sponsorships, events and other relevant partnerships that will strengthen the brand/business KPIs and partner/customer experience
Manage and fully execute PR, creative, events and media agencies
Monitor, analyse and report brand performance on monthly basis
Engage in market visits, consumer research (this will also include product) and drive the necessary actions to meet the objectives.
What\xe2\x80\x99s On Your Plate?
You will be responsible to devise brand and communication strategies (across all the mediums) and execute them to meet brand KPIs (for e.g. top of mind) and business objectives (for. E.g. grow market share) for each UAE Emirate
Initiate and drive 360 brand campaigns (ATL, BTL, digital & social) and amplify growth campaigns. These will also include on ground (disruptive) activations.
Responsible to arrive at (and also challenge the team) to come up with new ideas, new media and also improve the existing plans
Manage sponsorships, events and other relevant partnerships that will strengthen the brand/business KPIs and partner/customer experience
Manage and fully execute PR, creative, events and media agencies
Monitor, analyse and report brand performance on monthly basis
Engage in market visits, consumer research (this will also include product) and drive the necessary actions to meet the objectives.
What Did We Order?
You have 5+ years\xe2\x80\x99 experience in brand and communication management, ideally in a fast-paced environment. Brand agency experience will be an advantage.
You are creative and can solve brand and consumer related problems
It would be preferable if you have worked with creative agencies to create memorable and effective ads (in the form of films/social & digital content)
You understand that relevant content to the right person at the right time can be a game changer
You understand consumer/brand research and can derive actions from it. Conducting and analysing my own research is a plus.
You are a persuasive and confident communicator - both written and verbal.
You are fluent in English. Arabic is an advantage.
You have 5+ years\xe2\x80\x99 experience in brand and communication management, ideally in a fast-paced environment. Brand agency experience will be an advantage.
You are creative and can solve brand and consumer related problems
It would be preferable if you have worked with creative agencies to create memorable and effective ads (in the form of films/social & digital content)
You understand that relevant content to the right person at the right time can be a game changer
You understand consumer/brand research and can derive actions from it. Conducting and analysing my own research is a plus.
You are a persuasive and confident communicator - both written and verbal.
You are fluent in English. Arabic is an advantage.
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Job Detail
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Job IdJD1503039
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned