Job Description

Job Title Sr E Commerce& Digital Marketing Manager

Description

Key Responsibility . To manage PPC, Display, Email, PR and Social Media campaigns. . To execute performance marketing strategies based on commercial objectives and implement creative, cost-efficient campaigns to drive quality traffic and customers. . To manage campaigns to retarget & acquire customers, as well as create performance campaigns to drive traffic & sales. . To analyze performance, purchasing patterns and website traffic to understand the detailed performance and effectiveness of each campaign. . To oversee all campaign optimizations to achieve efficiency & scale. . To manage Pay Per Click Advertising, Real Time Bidding, Facebook Advertising, Mobile advertising & Affiliate Marketing. . To define process with the brands to get access to brand imagery. . To be responsible for the E-commerce Marketing Calendar and get input from the brands on their retail activities. . To ensure Google Analytics and other reporting tools are properly set up. . To brief Designer on Creative requirements. . To develop customer journey and CRM strategy across all communication channels. . To manage relationship with marketing agencies. . To devise and implement Social Media strategy. . To ensure all communications are on brand at all time. . To maximize brand exposure. . To constantly research on new developments within digital and formulate extensive testing plan, focusing & prioritizing scalable opportunities. . To provide the business with top line Sales & Marketing reports.

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