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Purpose of the role:

Plan strategy and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

• KEY JOB RESPONSIBILITIES

• Plan and execute all digital marketing strategies including SEO/SEM, marketing database, email, social media.
• Handle marketing / promotional campaign and execute in coordination with the digital agency.
• Manage all F&B social media channels.
• Performance marketing strategy development and management.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Develop new and creative growth strategies.
• Manage digital and media agencies.
• Collaborate with internal teams on campaigns and specific business requirements.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies. Provide thoughts to the leadership and perspective for adoption where appropriate.
• Mobile app launch and execution.
• New brands / market launchers (strategy and execution)
• Mobile app & Loyalty program management

• QUALIFICATION, EXPERIENCE & SKILLS

• BS/MS degree in marketing or a related field
• Proven work experience in QSR/retail/ Media/ Advertising industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends etc)
• Working knowledge of ad serving tools (e.g., DART, Atlas etc).
• Experience in setting up and optimizing Google Ad campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Work experience in QSR, Hospitality and FMCG.

Galadari Brothers