Job Description

AI Marketing Strategy for Shisha Albanese Restaurant - Dubai Outlet Mall

Objective:

Attract all nationalities customers from across the UAE using AI-powered digital marketing across Instagram, Google Maps, TikTok, Facebook, and more.

1. Target Audience Definition (Arabic & European Customers)

- Use AI tools like Meta Ads Manager AI & Google Analytics AI to:
- Segment Arabic expats, GCC locals, and European tourists/residents
- Track interests: Shisha lovers, food explorers, mall-goers

2. Social Media Content Plan (AI-Powered)

Tools: Canva AI, ChatGPT, Runway ML, Pika Labs, Lumen5, Midjourney

Day

Platform

Content Idea

Tools to Use

Monday

Instagram

"Top 5 Arabic dishes to try" carousel

Canva AI, ChatGPT

Tuesday

TikTok

BTS of Albanese Shisha prep

Pika Labs, CapCut

Wednesday

Facebook

Promo post in Arabic (family bundle)

Canva AI, ChatGPT

Thursday

Instagram

Influencer collab & giveaway

IG Collab, Hashtag AI

Friday

TikTok/IG

Shisha night video with European music

Runway ML, Adobe AI

Saturday

Stories

Polls & audience engagement

Meta Tools

Sunday

Google Maps

Post new offers or Arabic lounge photos

Google My Business

3. Google Maps Optimization

- Use Whitespark or Moz AI to boost visibility
- Arabic SEO keywords: "???? ???? ???", "???? ??????? ?? ??? ????? ???"
- Upload high-quality AI-generated images
- Weekly AI-written update posts (e.g. "New Flavor Alert")

4. AI-Based Ad Campaigns

Meta AI Ads:
- Target: Arabic expats, UAE locals, tourists
- Tools: Meta Ads AI (Lookalike audiences, auto-optimized placement)

Google AI Ads:
- Arabic/English: "Best Shisha in Dubai", "????? ??????? ?? ???"
- Use Google Performance Max Campaigns

5. Influencer + UGC Strategy

- Use Modash.io or Heepsy AI to find UAE influencers (Arabic/European)
- Offer meals or VIP experience for content
- AI writes influencer contracts and messages

6. WhatsApp & Chatbot Automation

- ManyChat or WATI AI for:
- Auto-responses in Arabic + English
- Booking tables
- Sharing location, menus, shisha flavors

7. Loyalty Marketing + Retargeting

- Tools: Mailchimp AI, Omnisend
- Collect contacts via:
- Wi-Fi login
- Instagram booking link
- In-store QR codes
- Smart SMS/email promotions (e.g. "Shisha Happy Hour 5-7PM")

8. Performance Tracking

- Google Analytics + ChatGPT to explain traffic & customer trends
- Hootsuite AI for scheduling and social analytics
- Surfer SEO for blog ranking

Execution Timeline

Week 1 - Launch Meta + Google AI Ad Campaigns
Week 2 - Build Social Media Calendar with AI
Week 3 - Begin Influencer & UGC Program
Week 4 - Start WhatsApp Chatbot + Loyalty Plan
Ongoing - Weekly social posts & insights

Summary of Recommended Tools

Content Creation: ChatGPT, Canva AI, Runway ML, Pika Labs
Ads: Meta AI, Google Ads AI
Optimization: Moz AI, Hootsuite AI, Surfer SEO
CRM/Chat: ManyChat, WATI, Mailchimp AI
Influencers: Modash.io, Heepsy AI

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Ability to commute/relocate:

Dubai: Reliably commute or planning to relocate before starting work (Preferred)
Education:

* Bachelor's (Preferred)