Social Media Specialist

Dubai, United Arab Emirates

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Job Description

Our team is looking to hire a social media specialist for an FMCG (Fast Moving Consumer Goods) brand in Dubai. That\'s a great move, as social media plays a crucial role in brand awareness and engagement, especially in the FMCG sector where consumer interaction is frequent and swift. Here are some common KRAs for a social media specialist:

Content Strategy and Creation:
Develop and implement a comprehensive content strategy aligned with the brand\'s objectives and target audience.
Create engaging and relevant content across various social media platforms, including text, images, videos, and interactive media.
Community Management:
Foster meaningful interactions with the brand\'s audience by responding to comments, messages, and mentions in a timely and professional manner.
Monitor social media channels for trends, conversations, and opportunities to engage with followers.
Audience Growth and Engagement:
Increase the brand\'s social media following and reach through targeted strategies such as content optimization, hashtag usage, and influencer collaborations.
Implement tactics to boost engagement metrics such as likes, shares, comments, and mentions.
Brand Advocacy and Reputation Management:
Cultivate brand advocates and ambassadors by building strong relationships with followers and influencers.
Monitor online sentiment and address any negative feedback or issues that may arise, maintaining a positive brand image.
Analytics and Performance Tracking:
Utilize social media analytics tools to track and analyze key performance metrics such as reach, engagement, conversion rates, and ROI.
Use data insights to optimize content strategies, identify areas for improvement, and report on the effectiveness of social media campaigns.
Campaign Management:
Plan, execute, and optimize social media campaigns to support marketing objectives, product launches, promotions, and events.
Collaborate with cross-functional teams such as marketing, PR, and sales to ensure campaign alignment and integration.
Stay Updated on Trends and Best Practices:
Stay abreast of the latest trends, algorithms, and best practices in social media marketing.
Experiment with new features, formats, and platforms to innovate and stay ahead of the competition.