First response healthcare LLC (FRH) is a JCI-accredited home healthcare organization head quartered in Dubai, UAE. FRH is one of the fastest growing organizations and a leader in providing on-site healthcare services in Dubai. FRH has earned the trust of thousands of patients, clients and partners with its personalized care, quality treatment and a sincere commitment to the overall well-being of its patients and all stake holders. Our portfolio includes services for Doctor-On-Call, PCR, Home Healthcare, Ambulance, and Clinics across Dubai. First Response Healthcare offers progressive and engaging work environment inspiring employees to bring out the best of their talent. The robust and rewarding company culture recognizes every single employee when they exceed expectations or go above and beyond. Encourage employees to celebrate each other with peer-to-peer recognition initiatives and through regular performance appraisals. If you are looking for an opportunity to work with one of the region\xe2\x80\x99s most premium healthcare groups, renowned for the quality of its services, its ethical practice of healthcare and an open and dynamic corporate culture, we would be delighted to hear from you. As a part of business expansion, we are currently hiring SOCIAL MEDIA SPECIALIST ESSENTIAL DUTIES & RESPONSIBILITIES Social Media Strategy:

• Build and execute a robust social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

Content Creation and Publishing:

• Generate, edit, publish, and share daily content that builds meaningful connections and encourages community members to act.

Set up and optimize company pages within each platform to increase the visibility of the company\xe2\x80\x99s social content. Platform Management:

• Manage and oversees social media accounts (Facebook, Instagram, LinkedIn, Twitter, Google My Business et.)

Schedule posts, monitor comments, and respond to audience enquiries. Community Management:

• Moderate all user-generated content in line with the moderation policy for each community.

Foster community engagement through comments, likes, and shares. Content Optimization:

• Optimize content for publication across various social media sites.

Schedule content for release at optimal times to maximize reach and engagement. Analytics and Reporting:

• Monitor and analyse social media metrics to assess the success of campaigns.

Prepare regular reports on key performance indicators (KPI). Data Analysis:

• Continuously improve by capturing and analysing social data/metrics, insights, and best practices.

Collaboration:

• Collaborate with influencers and other brands for cross-promotions.

Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions. Trend Analysis:

• Stay undated on industry trends and social media best practices.

Recommend and implement new strategies to enhance social media presence. Monthly Analyses:

• Coordinate with the marketing team to align social media efforts with broader marketing initiatives.

Develop and maintain a content calendar for social media activities. Crisis Management:

• Address and manage any negative comments or crises on social media.

Implement crisis communication strategies when necessary. Qualifications:

• Proven working experience in social media marketing or as a Digital Media Specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Positive attitude, detail-oriented, customer-oriented with good multitasking and organizational ability.
• Understanding of processes surrounding the creation and distribution of paid advertisements, specifically for Meta Business.
• BS in Communications, Marketing, Business, New Media, or Public Relations.

COMPENSATION & REWARDS : \xc2\xb7 Compensation is one of the best in the industry along with other benefits \xc2\xb7 Attractive Reward Program \xc2\xb7 Annual Performance based bonus \xc2\xb7 Fastest career growth We expect our team to give their best and understand the need to provide them with the best. We respect hard-work, sincerity and innovation, and encourage diversity at work. Job Types: Full-time, Contract
Contract length: 24 months Salary: AED3,000.00 - AED4,000.00 per month Application Deadline: 29/02/2024
Expected Start Date: 01/03/2024