Social Media Specialist

Dubai, United Arab Emirates

Apply Now

Job Description

We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. Social Media Specialist job description should contain the following duties and responsibilities:

Develop, implement and manage our social media strategy
Lead and support the implementation of our paid marketing strategies
Examine correlations between prospecting activities, revenue, and budget
Measure and optimize our paid marketing using vendor-specific dashboards
Define most important social media KPIs
Manage and oversee social media content
Measure the success of every social media campaign
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools
Prepare text copy content and visual designs
Collaborate with Marketing, Sales and Product Development teams
Monitor SEO and user engagement and suggest content optimization
Communicate with industry professionals and influencers via social media to create a strong network

Social Media Specialist job description should contain the following requirements and qualifications:

2 years of experience as a Social Media Specialist or similar role
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Instagram, TikTok, Twitter, LinkedIn, Snapchat and other social media best practices
A proven track record of successful marketing campaigns
In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
Hands-on experience in handling marketing budgets and forecasting/reporting results
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
BSc degree in Marketing or relevant field