Social Media Specialist

Dubai, United Arab Emirates

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Job Description

Company Description
A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world\xe2\x80\x99s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Responsibilities

Participating in the development of the social media strategy and oversee its execution
Creating, develop, and maintain the content schedule.
Providing campaign ideas
Managing and monitoring the hotels and restaurants social media accounts
Generating, editing, publishing, and sharing content daily across different social media like Instagram, Facebook and Twitter
Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
To regularly track, analyse and report, weekly, monthly and quarterly, on campaigns and channels\xe2\x80\x99 performances vs. agreed KPIs and budget
To identify trends, insights, and opportunities to optimise performance
To monitor and report on competitors\xe2\x80\x99 online activities
Maintain strong relationship with Influencers in the market
Act as first point of contact with influencers

Qualifications

Thorough understanding of the latest trends in Social Media Marketing and strategies to increase followers, post likes, etc.
Understanding of and experience with social media management and measurement tools (Sprout Social experience preferred)
Excellent writing, editing, and proofreading skills
Excellent attention to details
Excellent presentation and communication skills
Work effectively both independently and as part of a team
Photography and videography shooting and editing
Proven working experience in social media marketing or as a digital media specialist
Data-driven thinking and strong quantitative, analytical, and problem-solving skills, including the ability to turn data and insights into online marketing initiatives
Fluent in English. Arabic preferred
At least 2 years of social media experience

Understanding of the luxury market Advanced computer skills: Microsoft Suite, Word, Excel and PowerPoint; Adobe Photoshop; social media listening/ tracking and analytic tools
Experience in luxury hospitality is a plus
Content Creation & Curation
Instagram Reel Editing
META Business Suite & Ads
Google Ads & Analytics