Social Media Specialist

Doha, Qatar

PUNJI DIGITAL PRINTING ADVERTISING EVENTS

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Job Description

Job brief We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap. You should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and \xe2\x80\x9csoft selling\xe2\x80\x9d the product by providing support to current and prospective customers. Responsibilities

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company\xe2\x80\x99s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Google Ads Google Ads Specialist Job Duties

Researching new advertising opportunities and providing recommendations to management on which ones are best for the company\xe2\x80\x99s goals
Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness
Monitoring competitor activity in order to identify any new strategies that may affect business goals
Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices
Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated
Creating and managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness
Creating reports detailing campaign results and making recommendations for future campaigns
Analyzing customer data to identify potential customers who may be interested in the company\xe2\x80\x99s products or services
Collaborating with other team members to develop strategies to improve website traffic and sales

Requirements and skills

Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organisational ability
Fluency in English

Job Type: Full-time Salary: QAR2,500.00 - QAR3,000.00 per month