Social Media Specialist And Content Creator

Dubai, DU, AE, United Arab Emirates

Job Description

Key Responsibilities:



1.

Content Creation & Strategy



Develop creative and engaging content tailored for real estate (photos, videos, reels, carousels, stories). Write compelling captions and property descriptions that appeal to high-end buyers, investors, and renters. Stay on-brand with luxury tone, design style, and market trends.
2.

Social Media Management



Manage day-to-day posting across platforms: Instagram, TikTok, YouTube, Facebook, LinkedIn, Twitter, and Snapchat. Schedule content via tools like Hootsuite, Buffer, or Meta Business Suite. Maintain a consistent posting calendar aligned with sales and marketing goals.
3.

Lead Generation



Implement lead-gen campaigns using paid ads (Meta Ads, Google Ads). Monitor inquiries from social channels and work closely with sales teams to convert leads. Use call-to-action strategies to drive traffic to website/property listings.
4.

Analytics & Reporting



Track performance metrics (reach, engagement, CTR, leads, etc.). Provide weekly/monthly reports with insights and improvement recommendations. A/B test different content formats and posting times.
5.

Reels, Videos & Virtual Tours



Shoot and edit high-quality video content (property walk-throughs, agent intros, lifestyle content). Use trending sounds, transitions, and local appeal to go viral on Instagram Reels & TikTok. Collaborate with photographers/videographers when necessary.
6.

Community Engagement



Respond to comments, DMs, and messages in a timely and professional manner. Build and nurture an online community by engaging with followers and prospects. Follow and interact with influencers, real estate groups, and local pages.
7.

Trend Spotting & Competitor Analysis



Stay updated on Dubai real estate trends and competitor strategies. Research and implement new tools, content styles, and platform features.
8.

Collaboration



Work closely with agents, developers, and marketing managers to align goals. Coordinate with branding, PR, and digital ad teams.
Bonus Skills That Are Valued in Dubai's Real Estate Scene:

Bilingual: English + Arabic (highly preferred). Experience with luxury branding. Knowledge of Dubai's neighborhoods, lifestyle, and high-end property market. Ability to create 3D tours, drone videos, or motion graphics.
Job Types: Full-time, Permanent, Contract
Contract length: 24 months

Pay: Up to AED5,000.00 per month

Application Question(s):

* do you have own visa ?

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Job Detail

  • Job Id
    JD1847649
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    52951.0 67048.0 USD
  • Employment Status
    Permanent
  • Job Location
    Dubai, DU, AE, United Arab Emirates
  • Education
    Not mentioned