About the Company - Al Saif Graphics (ASG) is a leading Events & Exhibition Services Company in the MENA Region. It offers turnkey and customer-driven events and exhibition services for industry leading companies from various sectors in the Middle East and European markets. Creative Minds, Innovative Thoughts & Quality Output. About the Job - social media specialist Roles and Responsibilities: ? Develop and implement a social media strategy through, benchmarking, platform determination, research, audience identification and messaging. ? Create regular and meaningful content for all social media platforms, including editing, publishing and sharing content daily (texts, images, video or HTML) to boost customer engagement and inspire the target audience to take action. ? Layout and optimize the company?s social media pages on every platform to improve the visibility of the company?s social content. ? Review and update user-generated content to align with the moderation policy for each platform. ? Develop editorial calendars and coordinating schedules. ? Using analytical tools to capture and evaluate relevant social insights, metrics, best practices, and then using the data to monitor and assess the company?s online performance, presence and provide positive future outcomes. ? Collaboration with various departments such as sales, customer relations, among others to oversee company?s reputation, promote brand consistency, identify key planners and coordinate actions. ? Research opportunities for new social platforms and choose up-to-date processes that fit the audience?s needs. ? Handle crisis management, bad reviews, and negative news. ? Develop and oversee meaningful connections and engage the audience through messaging and dialogue. ? Staying current on emerging trends and best practices in social media. ? Monitor user engagement and SEO and recommend content for optimization. ? Define, implement and oversee the most vital social media KPIs. ? Collaborate and communicate with copywriters, designers, industry professionals, and influencers to ensure our content is engaging and informative while also establishing a strong network in relation to the brand. ? Integrate all channels of marketing including SEO, social media, content marketing, digital marketing, and email. Competencies: ? Candidate should preferably possess at least a Bachelor?s in Communications, Business, Marketing, Media, Journalism or Public Relations or similar. ? 4 to 5 years of experience as a Social Media Specialist or Similar Role ? Demonstrated experience as a Social Media Marketer or a Digital Media Specialist. ? Exceptional consulting, writing, editing (photo/video/text), presentation and communication skills. ? Competence with social networking and a solid understanding of social analytics tools. ? Proven understanding of web development, web design, web traffic metrics, CRO, SMO, and SEO. ? Team player with strong interpersonal and communication skills. If you think you have the required competencies to join a creative team, then post your resume to hr@alsaifgraphics.com We offer you the freedom to bring your Innovative ideas to life, unique work that makes a real difference to our clients and the opportunity to join a diversified and inclusive Community of Creative Minds. ASG strongly believes in the value of Diversity, Equity and Inclusion and its contribution that fosters a positive workforce culture. By combining skills, talents and embracing fresh ideas that is brought to the table by people from various walks of life broadens perspectives, expands horizons, sparks innovation and encourages altruistic creativity. Join us to build a varied career, in a Company that is creating the artistic future. Job Type: Full-time Salary: From AED1.00 per month Ability to commute/relocate:

• Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)