Job Description

Job Title: Marketing and Social Media Specialist

Company: The Shoe Doctor DXB

Location: Dubai, UAE

Job Type: Full-Time

About Us:

The Shoe Doctor DXB is a premium shoe repair and restoration service in Dubai, offering expert care for all types of footwear. We pride ourselves on delivering top-notch craftsmanship and exceptional customer service. As we expand our digital presence, we are looking for a talented Marketing and Social Media Specialist to join our team.

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The Marketing and Social Media Specialist will play a crucial role in enhancing The Shoe Doctor DXB's brand presence across digital platforms, with a particular focus on TikTok, website SEO, Meta ads (Facebook and Instagram), and Google Ads. This role involves developing and executing marketing strategies, planning and creating engaging content, and driving customer engagement. The Specialist will collaborate closely with the team to align content creation with the brand's overall objectives.

Key Responsibilities:

Social Media Management:

- Develop and manage social media content calendars for platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.

- Create, curate, and schedule high-quality, engaging content, including images, videos, and graphics, specifically tailored for TikTok's unique audience.

- Monitor social media trends and competitors to stay ahead of the curve and suggest innovative ideas.

- Engage with followers, respond to comments and messages promptly, and foster a strong online community.

Content Creation & Planning:

- Lead content creation efforts, collaborating with the creative team and other departments to ensure cohesive and strategic messaging.

- Plan and execute content that aligns with marketing campaigns, brand goals, and seasonal trends.

- Work with the team to brainstorm, develop, and refine content ideas, ensuring that all content is consistent with The Shoe Doctor DXB's brand identity.

- Coordinate the production of promotional materials, digital ads, and video content, with a focus on TikTok and Instagram Reels.

Digital Marketing:

- Plan and execute digital marketing campaigns, including Meta ads (Facebook and Instagram) and Google Ads.

- Optimize the company's website for search engines (SEO) to increase visibility and drive traffic.

- Analyze and report on the performance of campaigns, providing insights and recommendations for optimization.

- Manage and grow the company's online presence, including SEO, website traffic, and social media engagement.

Brand Development:

- Work closely with the management team to define and refine the brand's voice and identity.

- Develop and maintain relationships with influencers, media outlets, and brand partners to enhance visibility.

- Coordinate and execute promotional events, collaborations, and other marketing initiatives.

Analytics and Reporting:

- Track and analyse social media metrics and KPIs to assess campaign performance.

- Provide monthly reports on social media growth, engagement, and marketing ROI.

- Use data to inform future content and marketing strategies.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- 2-4 years of experience in social media management, digital marketing, or a similar role.

- Proficiency in social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok) and tools (Hootsuite, Buffer, etc.).

- Experience with Meta ads (Facebook and Instagram) and Google Ads is required.

- Experience with graphic design tools (Adobe Creative Suite, Canva) is a plus.

- Strong copywriting and content creation skills.

- Knowledge of SEO, Google Analytics, and digital advertising.

- Experience with website optimisation for SEO is required.

- Excellent communication and interpersonal skills.

- Creative thinker with a passion for storytelling and brand building.

- Ability to work independently and as part of a team in a fast-paced environment.

What We Offer:

- Competitive salary

- Opportunities for professional growth and development.

- A dynamic and supportive work environment.

- Employee discounts on services.

How to Apply:

Interested candidates should submit their resume, cover letter, and portfolio to info@shoedoctordxb.ae. Please include "Marketing and Social Media Specialist Application" in the subject line.

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Join us at The Shoe Doctor DXB and help us shine a spotlight on our brand, connecting with customers and expanding our digital footprint through TikTok, SEO, Meta ads, Google Ads, and creative content planning!

Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month

Job Type: Full-time

Expected Start Date: 20/08/2025