Establishes, builds and executes upon ongoing corporate social media strategies to support organizational objectives, strategies and initiatives.
Develop themes, storylines and writes responses in various social media channels such as social networking sites, blogs and the company's website.
Responsible for the development, production of videos and photos to be utilized across websites and on all social media platforms (e.g. Blogs, Facebook, Twitter, YouTube, Instagram, Pinterest, Google+ and more).
Capture new audiences, make friends/followers/fans, create groups, create social media pages, distribute new video and campaign media of marketing activities for placement on blogs, social networking sites, and community-driven sites and platforms.
Engages with potential and existing customers to build brand rapport and address concerns/complaints.
Responsible for the daily posting, management and measurement of our various social media channels.
Works with social media management tools to analyze data from web traffic tools like Google Analytics, Facebook Analytics, etc. and prepare reports to update on usage statistics and community interactions.
Researches, monitors and engages in daily trends and community listening to increase brand awareness to retain relationships with followers.
Works with internal teams across the organization to ensure all content meets legal and compliance requirements.
Interacts with social media users to foster a positive community experience.
Enforces Social Media guidelines and monitors user content.
SEE MORE
Review all communications/media for quality, accuracy and tone before distribution.
Educate key players on best practices, industry trends and upcoming developments so they can engage and grow their social audiences.
Recommends and facilitates changes needed to improve the organization's brand reputation on social media.
Social Media Manager Requirements & Skills 1
Demonstrated excellence in written and verbal communication knowledge and skills.
Understands how popular social networks work inside and out, including their functionality and design.
Must be able to communicate clear, consistent messages in a variety of media.
Strong analytic skills to assess data from various sources.
Must have good interpersonal skills to deal with a diverse group of contacts, including Senior Executives, Managers and other company leaders.
Self-starter with outgoing and results-oriented personality.
Advanced WordPress, MS Office skills required, Adobe Creative Suite experience is necessary.
Bachelor's degree in marketing, communications or a similar field of study.
Bachelor's degree in Marketing, Journalism, Public Relations or related field is preferred.
Demonstrated experience managing social media platforms (e.g., Facebook, Twitter, etc.) with known monitoring including daily monitoring, posting, and content development.
Demonstrated sound judgment; strong organizational, interpersonal, oral/written. communication skills; and ability to prioritize, multi-task, maintain quality, and meet deadlines.
Demonstrated strategic thinking and planning skills.