Job Description

Job description The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. Responsibilities

• Website: Managing our CMS; optimizing SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of the content is measured against clear KPIs.
• Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of company work.
• Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter and YouTube, and other platforms to expand our social media audience base.
• Advertising: Coordinating Pay-Per-Click advertising, and online advertising, regularly reviewing and amending keywords and ad groups to optimize performance. In addition, you will maintain our presence on third-party sites, keeping all messaging current.
• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.
• Reporting: Monitor, report, and analyze results to improve performance, using tools such as Google Analytics and others, so that amendments and improvements can be made where appropriate
• Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Qualifications

• Bachelor's degree in marketing or similar with 2 year's work experience in digital marketing
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal, and collaboration skills
• Experience in managing and writing content for a website CMS
• Google Analytics and SEO experience
• Experience in managing social media campaigns
• Experience in email, AdWords and/or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Job Type: Full-time Application Question(s):

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