Social Media Marketing Manager (digital Marketing)

Dubai, United Arab Emirates

WAHAA MANPOWER

1 Current Job Openings

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Job Description

: Social Media Marketing Manager

Position Overview:

A Social Media Marketing Manager is a senior-level role responsible for leading and overseeing the development, implementation, and management of comprehensive social media marketing strategies for a company or organization. They provide strategic direction, manage a team of social media specialists, and drive results-oriented initiatives to enhance brand awareness, engagement, and conversion across various social media platforms. Key Responsibilities: Strategy Development and Planning:

Develop and execute strategic social media marketing plans aligned with overall marketing objectives, brand identity, and target audience demographics.
Conduct market research, audience analysis, and competitive bench marking to identify trends, insights, and opportunities for growth.

Team Leadership and Management:

Lead and mentor a team of social media specialists, coordinators, and content creators, providing guidance, feedback, and professional development opportunities.
Delegate tasks, set performance expectations, and monitor team performance to ensure alignment with goals and objectives.

Content Strategy and Creation:

Develop engaging and relevant content strategies for social media channels, including content calendars, editorial calendars, and campaign themes.
Oversee the creation and curation of high-quality content, including posts, videos, graphics, and articles, ensuring consistency with brand voice and messaging.

Platform Management:

Manage and optimize company profiles on major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Stay abreast of platform updates, algorithm changes, and new features, implementing best practices and innovative strategies to maximize organic reach and engagement.

Community Engagement and Customer Service:

Foster meaningful interactions with followers, fans, and customers through active engagement, responding to comments, messages, and mentions in a timely and professional manner.
Monitor social media channels for customer inquiries, feedback, and complaints, collaborating with customer service and support teams to address issues effectively.

Paid Advertising and Promotion:

Plan, execute, and optimize paid advertising campaigns on social media platforms, including sponsored posts, display ads, and influence partnerships.
Set campaign objectives, target audience criteria, and budget allocation, analyzing performance metrics and adjusting strategies.

Analytics and Reporting:

Track, measure, and analyze social media performance metrics and KPIs, generating regular reports and dashboards to evaluate campaign effectiveness and ROI.
Provide insights, recommendations, and actionable strategies for continuous improvement and optimization of social media marketing efforts.

Cross-Functional Collaboration:

Collaborate with cross-functional teams, including marketing, PR, product management, and sales, to align social media initiatives with broader business objectives and integrated marketing campaigns.
Coordinate with external partners, agencies, and vendors to leverage expertise, resources, and opportunities for collaboration and co-promotion.

Qualifications:

Bachelor\'s degree in Marketing, Communications, Business Administration, or related field; Master\'s degree or professional certification (e.g., Digital Marketing Certification) preferred.
Proven experience in social media marketing, digital marketing, or related roles, with a track record of driving results and achieving business objectives.
Strong leadership and team management skills, with the ability to inspire, motivate, and empower team members to achieve excellence.
Strategic thinking and problem-solving abilities to develop innovative social media strategies and solutions in a dynamic, rapidly evolving landscape.
Excellent communication, interpersonal, and relationship-building skills, with the ability to collaborate effectively across departments and levels of the organization.
Proficiency in social media management tools, analytics platforms, and advertising platforms (e.g., Facebook Ads Manager, Google Analytics, Hoot suite, Sprout Social).
Analytical mindset with a keen eye for data interpretation, trend analysis, and performance optimization.
Creativity, adaptability, and resilience to thrive in a fast-paced, deadline-driven environment.
Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.

Benefits:

Competitive salary.
Health insurance and other employee benefits.
Opportunities for career growth and development.
Dynamic and collaborative work environment.

Note: The specific responsibilities and qualifications may vary depending on the industry, company size, and scope of social media marketing efforts. Additional skills in leadership, strategic planning, and business acumen may be required for certain Social Media Marketing Manager positions. Job Type: Full-time Pay: AED3,000.00 - AED4,000.00 per month

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