POSITION TITLE : SOCIAL MEDIA AND MARKETING EXECUTIVE
DEPARTMENT : Interiors
REPORTING RELATIONSHIPS
POSITION REPORTS TO : Head of Marketing
POSITIONS SUPERVISED : 0
POSITION PURPOSE
Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction. Works with various departments to promote overall brand through social media channels.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
Create awareness of and develop the brand you\'re marketing
Communicate with target audiences and build and develop customer relationships
Help with marketing plans, advertising, direct marketing and campaigns
Support the marketing manager in delivering agreed activities.
Source advertising opportunities and place adverts in the press or on the radio
Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
Write and proofread marketing copy for both online and print campaigns.
Produce creative content, including videos and blog posts
Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
Organize and attend events such as conferences, seminars, receptions and exhibitions
Source and secure sponsorship
Liaise with designers and printers and organize photo shoots
Arrange the effective distribution of marketing materials
Maintain and update customer databases.
Conduct market research, for example using customer questionnaires and focus groups.
Develop relationships with key stakeholders, both internal and external.
PERSONAL CHARACTERISTICS
communication and interpersonal skills
customer-facing skills
commercial awareness and business acumen
the ability to think strategically
copywriting and design skills in order to produce marketing materials for both print and online
creativity
an eye for detail
analytical skills to evaluate marketing campaigns
drive and self-motivation
a flexible approach to work
the ability to work well under pressure
teamwork and the ability to foster good working relationships
influencing and negotiation skills
skills in IT and social media
numeracy skills
Foreign language ability - may be helpful if working for multinational companies.
PERFORMANCE MEASUREMENTS
Increasing competitive intelligence and anticipating competitor reactions to new marketing strategies
More accurately assessing company marketing assets such as brand equity and its level of effectiveness among target audiences
Building a knowledge base of current and historic data that help drive marketing mix decisions and steer the company through rapidly changing market conditions
Monitoring marketings progress towards its annual goals
Determining what areas of the marketing mix product, price, place, and promotion need modification or improvement to increase some aspect of performance.
Assessing whether company goods, services, and ideas meet customer and stakeholder needs.
QUALIFICATIONS\\REQUIREMENTS:
Degree in Marketing or Social Media
Web Proficiency, Computer Software Proficiency,
Team Management Experience,
Advertising, Copywriting, Content Creation,
Public Relations and Brand Marketing Experience,
Proofreading and Editing Skills,
Interpersonal Skills
Strong Verbal and Written Communication Skills,
Customer Service Skills
Efficiency & top-notch organization.