Develop and implement social media strategies that align with overall marketing and business objectives.
Content creation:
Create, schedule, and publish engaging content, such as posts, images, videos, and ads, that maintains brand consistency.
Community management:
Monitor and engage with followers, respond to comments and questions, and build a positive online community.
Performance analysis:
Track, analyze, and report on social media performance using analytics tools to measure key performance indicators (KPIs) and return on investment (ROI).
Trend monitoring:
Stay up-to-date on social media trends, platform updates, and industry best practices to identify new opportunities.
Required skills and qualifications
Proven experience in social media marketing or a similar role.
Strong knowledge of various social media platforms and their respective best practices.
Excellent written and verbal communication skills for creating compelling content and engaging with an audience.
Proficiency with social media management and analytics tools.
Creative and strategic thinking abilities.
Strong organizational skills for managing social media calendars and campaigns.
Experience with SEO, content optimization, and data analysis is often required.
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