Job Description

Job Title:

Social Media Marketing cum Digital Marketing Executive

Job Summary:

We are looking for a strategic and results-driven Social Media Marketing cum Digital Marketing Executive to plan, manage, and oversee our brand's online presence. The ideal candidate will create content calendars, coordinate with our in-house creative team, and execute campaigns across social media and digital channels to boost brand awareness, engagement, and conversions.

Key Responsibilities:

Social Media Strategy & Management

Develop and manage a monthly

content calendar

for all social platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok). Plan campaign themes, content ideas, and posting schedules in line with marketing goals. Coordinate with the design, video, and content team to ensure timely asset creation. Publish and schedule posts; manage community engagement (comments, messages, etc.). Monitor platform trends and adjust strategies for maximum reach.

Digital Marketing

Plan and execute paid ad campaigns on Google Ads, Facebook Ads, and Instagram Ads. Work on SEO strategy (on-page & off-page) with relevant teams. Coordinate email marketing campaigns and newsletters. Track campaign performance with analytics tools and prepare regular reports.

Requirements:

Bachelor's degree in Marketing, Mass Communication, Business, or related field. 3-5 years of proven experience in social media & digital marketing. Strong understanding of social media trends, algorithms and content planning. Experience with ad platforms (Meta Ads, Google Ads) and analytics tools. Excellent coordination, communication, and organizational skills.

Key Skills:

Social Media Strategy Content Calendar Planning Digital Ad Management SEO & SEM Analytics & Reporting Team Coordination
Job Type: Full-time