Job Description

Are you passionate about crafting engaging content and building vibrant online communities? Our cafe is looking for a creative Social Media Marketing Specialist to elevate our brand presence across various platforms! In this role, you'll have the opportunity to showcase our delicious offerings, connect with our customers, and drive foot traffic through innovative marketing strategies. If you're ready to bring your social media expertise and love for coffee to our team, we want to hear from you!

Key Responsibilities:

Create and manage engaging content for social media platforms including Instagram, Facebook, Twitter, and TikTok.

Develop and implement a comprehensive social media strategy that aligns with our cafe's brand identity.

Monitor social media trends and competitor activities to identify opportunities for growth.

Engage with our online community by responding to comments, messages, and reviews in a timely manner.

Coordinate with the cafe team to promote special events, new menu items, and seasonal promotions.

Analyze performance metrics to refine strategies and improve engagement rates.

Collaborate with influencers or local businesses for cross-promotional opportunities.

Create eye-catching graphics and visuals that reflect the ambiance of our cafe.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field preferred.

A proven track record of managing successful social media campaigns (1-3 years of experience).

Strong understanding of social media platforms and their respective audiences.

Exceptional writing skills with a knack for storytelling through posts and captions.

Experience using social media management tools (e.g., Hootsuite, Buffer) is a plus.

A creative mindset with an eye for design; familiarity with graphic design tools (e.g., Canva) is advantageous.

A passion for coffee culture & local food scenes will set you apart!

If you're ready to take our cafe's online presence to new heights while sharing your love for great food and community engagement, apply now! Join us in creating memorable experiences both in-store and online. We can't wait to meet you!

Job Types: Full-time, Part-time