Social Media Manager

Dubai, United Arab Emirates

VRPlug 360

1 Current Job Openings

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Job Description

Key Responsibilities:

Develop and implement a comprehensive social media strategy to increase brand awareness and drive customer engagement
Manage and grow the company\'s social media presence on all relevant platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and TikTok
Create and curate engaging and shareable content, including text, images, and videos
Monitor and analyze social media metrics to inform and improve strategy
Collaborate with cross-functional teams, including marketing, product, and customer success, to ensure all social media efforts align with overall business goals
Stay current on industry trends and best practices, and incorporate them into the social media strategy
Represent the company at industry events and conferences

Qualifications:

Minimum of 5 years of experience in social media management
Strong understanding of the FinTech or blockchain industry
Proven track record of successfully growing and managing social media presence for a brand
Excellent written and verbal communication skills
Strong analytical skills and experience with social media analytics tools
Experience with content creation and curation
Strong team player with the ability to work cross-functionally
Experience in the Middle East region is a plus
Strong understanding of Web3 technologies, blockchain and smart contracts.

Education:

Bachelor\'s degree in Marketing, Communications, or related field.

Remuneration:

Competitive salary and benefits package
Opportunities for professional development and growth within the rapidly scaling company
Note: This job description is only a general representation of the role and responsibilities and may be subject to change based on company requirements.

Job Type: Full-time Salary: AED15,000.00 - AED22,000.00 per month Application Question(s):

1. An Account Manager asks you to explain Performance Marketing to a client in just a couple of paragraphs, to help them understand the concept and why it makes sense to invest in it. Assume the client is a real estate company. What would you write?
2. What are the 4 most important questions you need to ask before you can start working on a media plan?
3. Based on what would you determine which platforms to spread your client\xe2\x80\x99s budget across?
4. What is the definition of \xe2\x80\x98engagement rate\xe2\x80\x99 on Facebook?
5. Please explain the concept of Facebook reach and how it works; meaning what factors affect reach
6. Assume your Facebook page has 100,000 fans, you post a nice video and it reaches 1,000 organically within the first hour, you need to reach 80,000 fans as a KPI, do you boost the post now or later and why? Do you boost it once or multiple times, and why?
7. What is the average cost per fan in any other country vs the UAE, on Facebook?
8. If you wanted to drive website traffic for a certain action on that website. What ad features / ad types would you use on Facebook?
9. What is the average cost per follower on Instagram?
10. On LinkedIn InMail campaigns, are there limitations on CTA options? Is asking users to reply to that InMail an option?
11. What would you say are the 3 most important factors that affect one\xe2\x80\x99s ability to optimize ads on AdWords?
12. Please create a media plan based on the following information:
Client: Dubai Airport Free Zone
Budget: $100,000
Campaign Duration: 3 months

Objectives:

o Generate sales leads to set-up offices in DAFZA
o Generate awareness about DAFZA in Asia & South America
o Position DAFZA as a thought leader in the Middle East
o Identify what metrics you\xe2\x80\x99d use to measure the campaign\xe2\x80\x99s success

13. Client X gives you a budget of $20,000 to be used strictly on social media. They ask you to send the KPIs you can achieve. Background info:
Client is active on social media, is a UAE-based bank
Their objectives are all awareness related
Their main platforms are Facebook, Twitter, Instagram and YouTube
14. Client (Y) is looking to recruit 3 groups of people. Group (1) people who have expertise in translation (English to Arabic), Group (2) experts in Voice over and Group (3) experts in video animation to join on a charity project to convert English animated tutorial videos to Arabic. Client (Y) have a budget of $50,000, have a Facebook page and a website that can candidates can fill the form to apply.

- Which platforms will you advertise on?
- What would be your media buying tactics and strategy?

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