We have an excellent opportunity of Social Media Manager for a leading Edutainment company in the UAE.
Location: Abu Dhabi
Social Media Manager \xe2\x80\x93 minimum 4- 5 Years of experience. Should have working experience in Educational Sector.
Design and implement social media strategy to align with brand Vision, including
budget planning, content management, copywriting & social media calendar along with implementation schedules.
Perform research on current benchmark trends and brand preferences
Brand improvement using the latest trends of user engagement
Creating and managing accounts on Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Snap Chat, and YouTube.
Setting specific objectives and reporting on ROI
Collaborate with other teams, like Operations, Marketing Team, to ensure brand consistency
Strategize and implement new features to develop brand awareness, like promotions and competitions
Establish the most important metrics for the brand, analyse competitors.
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Overseeing and managing all contests, giveaways, and other digital projects \xe2\x80\x93 from ideation stage until the prizes/ giveaways are collected by the winners
Create and manage google my business pages for every centre (for all 3 brands) and reverting to the customer queries, feedback, rating and sharing the same with all relevant departments and centres
Build on existing brand guidelines to create social media templates
Visit every centre at least once a month to create & build a photo & video content library for that centre to be used on company\xe2\x80\x99s socials
Cover events/ workshops/ activities at the centres and going live on social media, if required
Sharing posts/ creative with all the relevant malls to be covered by them on their social media platform
Joining various Facebook groups, as relevant to the brand\xe2\x80\x99s target audience, and post content/ creative to increase visibility about the brand, its offerings, or the event
Perform research on current benchmark trends and audience preferences
Hashtag analysis, social media audit & competitor analysis
Regularly shares insights gained from social media monitoring with the Marketing Manager, to help evolve the strategies in a timely fashion