Social Media Expert At Lucia Clinic
Dubai, United Arab Emirates
Job Description
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Social Media Expert at Lucia Clinic
Marketing | Public Relations Listed On: 22 March 2024 Expires On: 22 April 2024
Dubai
Lucia Clinic is seeking to hire a female driven and experienced Social Media Expert in Dubai.
Job title: Digital Social Media Expert
Division/Department: Marketing
Reports to: Head of Marketing Department Job Scope:
Division/Department: Marketing
Reports to: Head of Marketing Department Job Scope:
- To effectively engage with targeted virtual communities and network users.
- To achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap.
- To possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.
- As a representative of our brand, you will actively participate in relevant conversations, gently promoting our products/services while providing support to existing and potential customers.
- Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.
- Experience as a social media specialist or similar position
- Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
- Ability to use social media for impressions and brand awareness
- Excellent knowledge of social media platforms including Instagram, TikTok, LinkedIn, Facebook, YouTube and Google my business.
- Understanding and define most important social media KPIs, web traffic metrics and SEO
- Monitor SEO and user engagement and suggest content optimization
- Experience doing buyer persona and audience research
- Familiarity with publishing and web design
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company\xe2\x80\x99s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with Marketing team and other departments (medical customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions
- Develop, implement and manage our social media strategy
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Work with copywriters and designers to ensure content is informative and appealing
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train others in the team
- Provide constructive feedback
- Bachelor\xe2\x80\x99s degree in Marketing or relevant field.
- Areas including journalism, business, public relations and communications are of particular importance.
- Master\xe2\x80\x99s degree in internet marketing is plus.
- Social media specialist needs to have an in-depth understanding of the many social media platforms and be comfortable navigating each of them.
- You should have knowledge of and experience with tools and software that allows content to be shared across various platforms.
- Five to eight years of experience in social media.
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinking and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- While performing the duties of this job, the employee is regularly required to pay attention to details, talk or hear.
- The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls and reach with hands and arms.
- The employee frequently lifts and/or moves up to 20 pounds.
- Specific vision abilities required by this job include close vision and the ability to adjust focus.
- May require long periods of time on feet.
- You will be exposed to chemicals, medical solutions, injections etc.
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Job Detail
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Job IdJD1648488
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned