Social Media Executive
Dubai, United Arab Emirates
Job Description
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Over the last 10 years, The PETSHOP has made a real difference in the pet community and helping pet parents along their journey. This is a great opportunity to join the largest dedicated pet retailer in the region, with 6 retail stores, a high-volume eCommerce business unit and a mobile app. The business is expanding fast, and this role will help shape the bright future for the business and industry. Job Brief Are you a Passionate, Curious and Dynamic individual? Looking for a new challenge working within a fast-paced environment? Keen to explore an opportunity to work within one of the most exciting sectors where you can really put your skills to the test and make a real impact? Love social media! Fun Loving attitude but gets the job done! Love Animals? Bonus! You could be just what we\'re looking for. Responsibilities
- Manage the creation and execution of social media PR and influencer strategies and campaigns.
- In this role you will work to increase brand awareness, drive positive brand sentiment, and grow audience engagement across a range of social platforms.
- You will have the ability to make data-driven decisions and report on the effectiveness of all activities.
- You will spearhead the creative strategy planning and execution of original content for social channels including Instagram, Facebook, TikTok, Snapchat, Pinterest, etc that will grow the customer base.
- You will be the voice of the brand working closely with influencers and customers engaging with customers across channels and providing a deep understanding of digital culture and trends.
- You will manage and maintain internal and external partnerships to support business initiatives inclusive of vendor and agency relationships.
- Create a social media strategy to grow reach and increase engagement across all platforms.
- Develop and manage the social media calendar in line with Marketing and Trade plan and new product launches.
- Ability to use a hands-on approach with all aspects of social media from strategy to creating compelling content across all platforms.
- Handle community management by responding to questions and comments in a timely and effective manner while also leveraging the brand voice across multiple social media accounts.
- Attend events and launches to ensure maximum coverage.
- Ensure consistent positive brand representation across all platforms.
- Keep up to date on regional and global trends and align local plans where applicable.
- Keep to date with competitor channels and share learnings and insights with the team.
- Analyze campaign performance in relation to the campaign objectives and business goals and identify successes and areas for improvement.
- Create a long-term influencer strategy to improve brand awareness.
- Explore negotiate and manage relationships with content creators, influencers, and brand ambassadors that align with the brand.
- Cultivate and develop influencer and editorial relationships and help build a community of brand advocates.
- Strong existing networks with regional press and influencers.
- Lead influencer campaigns from ideation execution to data analysis and reporting.
- Confidently lead nano micro and macro influencer campaigns.
- Serve as the primary contact for influencer marketing.
- Collaborate with category buyers to support their marketing requirements.
- Manage all in-store communications and logistics in executing events and store influencers activations.
- Minimum 3-5 years proven professional experience in PR, Influencer, Digital and Social Media Marketing.
- Professional experience working with Instagram, TikTok, Facebook, Pinterest, Snapchat etc.
- Hands on experience in content creation (text, image and video).
- Ability to create and edit fun and engaging content.
- Excellent communication and interpersonal skills, ability to communicate and build relationships across the organization at all levels.
- Strong planning and organizational skills with a sense of priority and attention to details.
- Excellent time management skills and the ability to adapt well to change and multi-task.
- Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing.
- Has an enthusiasm to proactively present learnings and suggest new ideas.
- Hard-working, self-motivated, and passionate
- High level proficiency in written and oral English
- Problem solving oriented.
- Analytical skills
- Excellent copywriting skills
- Ability to work in team as well as independently.
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Job Detail
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Job IdJD1515864
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned