Job Description

Job Responsibilities - Social Media & Digital Marketing ExpertSocial Media Management

Develop and execute content strategies for Instagram, Facebook, TikTok, and other relevant platforms. Plan and publish high-quality posts, stories, reels, and ad creatives aligned with brand guidelines. Monitor engagement, respond to comments/messages, and manage community interactions. Create monthly content calendars and performance reports.

Digital Marketing & Advertising

Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and TikTok Ads. Analyze campaign performance and provide recommendations for improved ROI. Manage retargeting campaigns and audience segmentation. Track KPIs such as conversion rates, CAC, and ROAS.

Shopify Management

Upload products, update descriptions, optimize SEO, and manage inventory on Shopify. Create and manage discount codes, bundles, and promotions. Improve website layout, banners, and user experience. Oversee basic troubleshooting and coordinate with developers when needed.

Content Creation & Branding

Work with graphic designers/photographers or create basic content using Canva or similar tools. Ensure brand consistency across all online platforms. Produce compelling copy for ads, product pages, and email campaigns.

SEO & Analytics

Optimize website content for search engines. Track performance using Google Analytics, Facebook Insights, and Shopify Analytics. Conduct competitor research and market analysis.

Customer Engagement & Reputation Management

Monitor customer feedback across social media and reviews. Support Shopify customer queries related to products, promotions, and campaigns. Manage Google Business Profiles where required.

General Responsibilities

Collaborate with sales and operations team to plan campaigns aligned with promotions and seasons. Stay updated with digital trends, new tools, and best practices. Assist in planning online and offline marketing campaigns.
Job Type: Full-time

Pay: AED3,500.00 - AED4,000.00 per month