Job Description

We are seeking a skilled and focused co-ordinator specialised in social media handling under the guidance of the Head-Social Media to join our client's luxury perfume brand's marketing team. This role will be instrumental in enhancing brand's presence across social media platforms globally, within particular emphasis on Latin American markets. The ideal candidate will have a passion for luxury brands, an understanding of cultural nuances in different geographical zones.
Key Responsibilities:
1. Content Creation & Management
Plan, create and schedule high quality content (images, videos, reels, stories, posts) across Instagram, TikTok, Facebook, X, LinkedIn and emerging platforms.
Ensure all content reflects the luxury positioning of the brand.
Collaborate with photographers, designers and agencies to produce premium digital assets.
2. Market Specific Adaptation
Develop and adapt content strategies for Latin American audiences, considering language, culture and market trends.
Manage local creative teams in each assigned zone, while keeping the brand's position intact.
3. Community Management
Monitor and engage with followers, influencers and brand advocates across platforms.
Respond promptly and appropriately to comments, messages and inquiries in English, Spanish and/or Portuguese (in collaborate with translators if required)
4. Campaign Coordination
Support digital marketing campaigns, product launches, collaborations and seasonal promotions.
Assist in influencer outreach, partnerships and activations in Latin America or any other zone.
5. Analytics and Reporting
Track performance metrics (engagement, each, conversions, follower growth).
Prepare Weekly/Monthly reports and provide actionable insights to improve content strategy.
6. Brand Alignment
Ensure consistent tone of voice, brand aesthetics and storytelling across social channels.
Stay up to date with luxury, fashion and fragrance industry trends to maintain aspirational position.
Key Requirements:
a) Experience: Minimum 1-2 years in social media management, preferably in beauty, fragrance or lifestyle brands.
b) Education: Minimum Bachelor' degree preferred.
c) Communication & Skills: Fluency in English (fluency in Spanish is highly desirable), excellent communication and inter-personal skills.
d) Cultural Knowledge: Strong understanding of Latin American digital and cultural landscape.
e) Digital Tools: Proficiency in social media management tools (Hootsuite, Meta Business Suite etc). Knowledge of paid social media advertising.
f) Diligence: Highly organised, detail oriented and able to multitask in and fast paced environment.

Skills Required