Description

Social Media Coordinator

Business Unit: GEMS FIRSTPOINT SCHOOL - THE VILLA - DUBAI

Location: UAE - Dubai

Closing Date 17-Aug-2023

About the Role

Our Social Media Coordinator is responsible for curating and creating social media content for all channels and overseeing the school\'s online interactions by implementing social media content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build an online community through different channels. The role would involve participation in the design and creation of marketing assets and activities, leadership of promotional events, admissions and registration processes, customer care and communication for all enrolled students and families, to ensure the school is meeting or exceeding engagement targets throughout the academic year and providing an outstanding customer service/ relationship experience.

About Your Benefits

Oversee day-to-day management of campaigns and ensure brand consistency, and in the process facilitate scaling brand and school awareness through various social media channels.

Work with the corporate head office team to create and implement social media strategies monthly.

Supervise all aspects of social media interaction between target audience and the school, and ensure a positive customer service experience

Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, Threads, TikTok and LinkedIn

Contribute to the marketing strategy by leveraging social media to identify and acquire prospective students

Develops social media marketing plans and programs for various year groups and sections or the school community) and various promotional events.

Complete social media marketing department operational requirements by scheduling and assigning tasks with a range of stakeholders, and following up on results

Meet with prospective parents to explain admission procedures, curriculum, fee structure and regulations in order to ensure prospective parents enrol their children at the school.

Assist FOH team in proactively updating, maintaining and managing student information in Salesforce, ensuring that up to date information is available on a daily basis.

Contribute fee collection routines, and to annual enrolment and re-enrolment processes, as required

Provide assistance where required to prepare reports for the school Principal/CEO and the School Support Centre reflecting; the current enrolments, waiting lists, status of vacant seats and current conversion data, and the effectiveness of social media campaigns

Design, develop and implement a social media strategy to ensure that all school and student successes are celebrated appropriately, and that the school community and world at large is kept well informed about the achievements of all stakeholders in all areas (academic, sports, the arts etc.)

Develop and implement a communication strategy to constantly improve the customer service experience of existing and potential parents.

Perform other duties as requested by direct and dotted reporting line managers/supervisors.

About GEMS

Trusted for over 60 years and now a third generation education family, GEMS Education began in a single school room in Dubai. Today, we have the privilege of educating over 170,000 students from over 176 countries through GEMS owned and managed schools globally; over 270,000 students access resources through our services division.

About the School

GEMS FirstPoint School (FPS) opened in 2014, it is positioned in the heart of The Villa community in Dubai. It is a Premium British Curriculum School, providing an excellent standard of education for over 1650 students from FS1 to Year 13, with exciting plans to expand further in the coming years.

The school has grown rapidly and continues to be popular with families from across Dubai with over 90 nationalities represented. FPS is housed in state-of-the-art buildings with a separate sports and performing arts centre, swimming pools, theatre, sports hall, dance, drama and music rooms. Our main building contains specialist facilities such as a robotics and electronics lab, food technology kitchen, textiles and design suite, fully equipped Design Technology workshops, science labs and much more. The school prides itself on being inclusive and values-driven, creating a learning environment that promotes innovation and a love of learning.

The curriculum offers a full, broad and balanced range of learning opportunities both in and out of the classroom, with a particular emphasis on digital technology which is taught to all year groups. As part of the vibrant local community, our students have the opportunity to study Arabic, Islamic Studies, Moral Education and UAE Social Studies, while working towards globally recognized A Levels, GCSEs and BTECs in a broad selection of subjects.

http://www.gemsfirstpointschool-dubai.com/

About Application Process

If you meet the criteria and you are enthusiastic about the role, we would welcome your application.

To complete the application you would need the following document(s):

• Resume/CV
• Passport-size photograph
• CV

In line with the UAE\'s Emiratisation goals, GEMS welcomes and encourages applications from UAE nationals to join our fast-growing team.

Important Note : GEMS Education is committed to safeguarding and promoting the welfare of all of its students. Applicants will be required to submit a current police criminal clearance check or equivalent from their home country or current country of residence prior to appointment.

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