Summary: The ideal candidate should be well versed with 360 MarComm and have good experience in building marketing strategies, with primary focus in Social media followed by ATL, BTL, PR, Content writing etc. He/She should be able to analyze and anticipate what would work best for the account they are handling and take measurable calls accordingly. They should be able to confidently liaise with the clients on a daily basis and manage timelines. The job will not be restricted to the roles mentioned below. Requirements:
meet and liaise with clients to discuss and identify their advertising requirements
work with the account director to brief media, creative and research staff and assist with the formulation of marketing strategies
Well versed with social media platforms, its usage and trends
Implementation of the marketing campaigns right from ideation to final analysis and refinement
Creating engaging and informative content for the website, social media, and any other content marketing channels that the business might leverage- including text posts, video and images.
present creative work to clients for approval or modification
Conducting meetings with the clients as well as informing them about the current work status of their projects.
Promoting products, services and content over social media, in a way that is consistent with an organization\xe2\x80\x99s brand and social media strategy
Scheduling social media posts
Maintaining accurate records of meetings, decisions and next actions.
Working with Finance to limit write offs, bill client accurately, chase unpaid invoices, do reconciliations
Developing new strategies and campaigns based on content / marketing calendar
Keeping track of data and analyzing the performance of social media campaigns
Collaborating with colleagues from across marketing departments to ensure branding is consistent
monitor the effectiveness of campaigns
undertake administrative tasks
arrange and attend meetings
make pitches, along with other agency staff, with the aim of securing new business for the agency.
Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
Job Type: Full-time
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