I am the Social and Advocacy Brand Manager and I am the expert of consumer engagement. I own the connection to our consumers in the social media landscape, acting as the voice of the brand. I drive social engagement through influencer management, content creation and presence on relevant social platforms. I am responsible for the delivery of successful brand events and influencer and press relationship building. I remain the press and influencer point of contact at all times.

KEY RESPONSIBILITIES:

• Manage PR brand budget

• Plan strong influencer activations driving to online business

• Plan social media calendars by retailer to support new launches and pillars

• Define a PR strategy for the brand & activation calendar

• Manage a consistent list of influencers together with agency

• Responsible for creating relevant local content in line with the brand DNA and strategy

• Plan strategic PR events to increase the brans awareness in the region

• Responsible for setting a strong PR seeding strategy & execution

• Follow the Social Media discussions & reports competition/Trend alert

• Be the voice of the markets to zone/DMI on the social media & PR topic

• Identify, manage and engage influencer communities

• Develop product/brand awareness & community engagement

MY CORE KPIS ARE:

• Share of engagement, reach, and mentions

• Influencer performance

• Earned media generation

• PPP management

• Influencer loyalty, reach and engagement

• Success/ ROI of PR events and comms projects

MY DELIVERABLES/OUTCOMES ARE:

• Communication strategy & action plan

• Engaged brand influencers

• Strong brand awareness amongst influencer community

• Brand event management & press releases

I HAVE IN-DEPTH KNOWLEDGE OF:

• Social media engagement best practices

• Brand DNA

• Comms best practices

• Event management

• Understanding & management of influencers

PEOPLE I WORK CLOSELY WITH:

• Close alignment on 360 product expression with PBM, OBM, Community Manager, RBM as part of launch execution

• Influencers & agencies

• Other Comms Managers

• Brand director, Comms Director & Digital Director

• E-Key Account Managers

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