Job Description

1.

Digital Marketing Strategy Development

Develop and implement digital marketing strategies to enhance brand visibility, attract visitors, and increase sales for Shopify stores. Align marketing campaigns with overall business objectives and product offerings.
2.

Content Creation & Management

Create engaging content for product pages, blogs, landing pages, and social media to promote the Shopify store. Develop and manage email marketing campaigns to promote promotions, sales, and new products.
3.

Social Media Marketing

Manage social media profiles (Facebook, Instagram, Twitter, Pinterest, etc.) and create posts that drive engagement and traffic to the Shopify store. Execute paid social media campaigns to generate leads and sales.
4.

SEO & SEM

Optimize Shopify store content for search engines (SEO) to increase organic traffic. Manage pay-per-click (PPC) advertising campaigns (Google Ads, Facebook Ads) to boost visibility and sales.
5.

Analytics & Performance Monitoring

Track and analyze website performance, conversion rates, customer behavior, and marketing ROI using tools like Google Analytics, Shopify Analytics, and other reporting platforms. Adjust marketing strategies based on data-driven insights.
6.

Email Marketing Campaigns

Build and maintain email marketing lists. Develop and execute automated email workflows to nurture leads and encourage repeat purchases.
7.

Conversion Rate Optimization (CRO)

Identify and implement strategies to improve the conversion rate of visitors into customers. Run A/B tests on various elements of the Shopify store (e.g., product descriptions, checkout process) to improve user experience.
8.

Influencer & Affiliate Marketing

Build relationships with influencers and affiliate marketers to promote Shopify products and increase sales. Manage affiliate programs and track their performance.
9.

Campaign Management & Advertising

Plan and manage paid marketing campaigns (PPC, Google Ads, Facebook Ads) to increase store traffic and sales. Oversee budget allocation for paid campaigns and optimize spending for maximum return on investment (ROI).
10.

Customer Retention & Loyalty Programs

Develop strategies to improve customer retention through loyalty programs, customer support, and personalized experiences. Engage with customers via newsletters, promotions, and loyalty incentives.
11.

Collaboration & Team Coordination

Work closely with sales, customer service, and product teams to align marketing efforts with store objectives. Coordinate with designers and developers to implement marketing assets and site improvements.
12.

Brand Development

Ensure consistent brand messaging across all marketing channels. Build and maintain a strong brand presence to enhance customer loyalty.
13.

Trend Analysis and Market Research

Stay updated on current eCommerce trends, consumer behavior, and Shopify platform updates to adjust marketing strategies. Conduct market research to identify competitors and new opportunities.
14.

Product Launches & Promotions

Manage the marketing efforts for new product launches or special promotions to generate buzz and drive sales.
Key Skills Required:

Strong knowledge of Shopify, eCommerce, and digital marketing tools. Expertise in SEO, SEM, and paid advertising (Google Ads, Facebook Ads). Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp). Strong writing, communication, and creative skills. Data analysis and performance tracking using platforms like Google Analytics.
This role can vary depending on the specific business needs, but overall, a Shopify marketing professional is responsible for driving the growth and visibility of an online store by managing digital marketing campaigns, optimizing content, and ensuring customer engagement.

Job Type: Full-time

Pay: AED3,000.00 - AED3,100.00 per month