Job Description

Job description:

Job Title: SEO / Media Buyer

Overview:

The

SEO / Media Buyer

is responsible for planning, purchasing, and optimizing advertising space across multiple media channels to effectively promote the company's products and services. The ideal candidate will have

hands-on experience managing campaigns on Meta Ads, Google Ads, and Snapchat Ads

, along with a

solid understanding of SEO best practices

to support a holistic and results-driven digital marketing strategy.

Key Responsibilities:

Media Research:

Analyze market trends and research various media outlets to identify the most effective platforms for advertising.

Media Planning:

Develop strategic media plans aligned with marketing goals and target audiences, ensuring the optimal media mix for maximum reach and impact.

Platform Expertise:

Manage and optimize paid campaigns on

Meta Ads, Google Ads, and Snapchat Ads

to meet performance objectives and KPIs.

SEO Support:

Collaborate with content and web teams to align paid strategies with SEO initiatives, enhancing overall digital visibility.

Negotiation:

Negotiate rates, contracts, and placements with media vendors to secure competitive deals and value.

Budget Management:

Allocate and track advertising budgets across different media channels, ensuring cost-effectiveness and budget compliance.

Campaign Management:

Oversee campaign execution, monitor performance, and implement optimizations for improved ROI.

Performance Analysis:

Analyze campaign results using analytics tools, generate insights, and prepare reports to inform future strategies.

Vendor Relations:

Build and maintain strong relationships with media vendors and partners while staying up to date on emerging opportunities.

Compliance:

Ensure all advertising activities comply with industry standards, platform policies, and company guidelines.

Collaboration:

Work closely with marketing, creative, and content teams to align media buying and SEO strategies with broader marketing objectives.

Technology Utilization:

Leverage media buying software, analytics platforms, and automation tools to improve efficiency and accuracy.

Qualifications:

Bachelor's degree in

Marketing, Advertising, Business

, or a related field. Proven experience as a

Media Buyer

or in a similar digital marketing role. Strong

hands-on experience with Meta Ads, Google Ads, and Snapchat Ads

(required). Working knowledge of

SEO strategies and tools

is a strong plus. Excellent understanding of media buying principles, negotiation, and optimization techniques. Strong

analytical and data interpretation skills

. Proficiency in

media buying and analytics tools

(e.g., Google Analytics, Meta Business Suite, etc.). Highly organized with strong

time management

and multitasking abilities. Excellent

communication and negotiation skills

. Ability to

work under pressure

and meet deadlines. Up-to-date knowledge of

digital marketing and advertising trends

.
Job Type: Full-time

Pay: From AED4,000.00 per month