to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing SEO strategies, Google Ads campaigns, and Meta (Facebook/Instagram) advertising to drive traffic, increase conversions, and maximize ROI.
Key Responsibilities:
Develop and implement effective SEO strategies (on-page and off-page).
Perform keyword research, site audits, and competitor analysis to enhance rankings.
Monitor, analyze, and optimize website performance using tools like Google Analytics, Search Console, and SEMrush.
Plan, create, and manage Google Ads (Search, Display, Video) campaigns.
Create and manage Meta Ads (Facebook & Instagram) including A/B testing, targeting, and budgeting.
Continuously analyze and improve ad performance to achieve KPIs and reduce cost per conversion.
Collaborate with designers and content creators to produce effective ad creatives.
Prepare regular performance reports and present actionable insights.
Stay up-to-date with the latest trends and best practices in SEO and digital advertising.
Qualifications:
Proven experience (2+ years) in SEO and running Google & Meta Ads.
Strong understanding of Google Ads Manager, Meta Business Suite, and SEO tools like SEMrush, Ahrefs, Moz, etc.
Knowledge of website analytics tools (e.g., Google Analytics, Tag Manager).
Strong analytical skills and attention to detail.
Ability to manage multiple campaigns and priorities.
Excellent written and verbal communication skills.
Google Ads and/or Meta Ads certification is a plus.
Preferred Skills:
Experience with WordPress or other CMS platforms.
Basic HTML/CSS knowledge.
Experience in remarketing and funnel-building strategies.
Job Type: Full-time
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