CASA|NOVA Furniture is a leader in luxury Italian furnishings, celebrated for timeless craftsmanship, refined design, and an unwavering commitment to excellence. As we expand our digital presence, we are seeking an experienced
SEO Specialist
to help
strengthen
our online authority and visibility among discerning audiences.
Role Overview
As our SEO Specialist, you will be responsible for building and executing an organic search strategy that strengthens our brand presence, drives qualified traffic, and supports broader marketing initiatives. You will work closely with our content and marketing teams to ensure all digital touchpoints reflect our premium brand positioning.
Additionally, you will support our paid search (PPC) efforts by providing strategic keyword research and optimization insights.
Key Responsibilities
Develop and implement an SEO strategy that aligns with our brand's luxury positioning and marketing goals.
Conduct in-depth keyword research to inform website content, blog articles, and paid search initiatives.
Optimize existing product pages, collection pages, and editorial content for SEO best practices while maintaining a sophisticated, brand-aligned voice.
Perform regular technical SEO audits and collaborate with internal teams to implement necessary improvements (site health, speed, Core Web Vitals, crawlability).
Create SEO-driven content calendars and provide briefs for lifestyle blogs, buying guides, and design inspiration pieces.
Collaborate with the marketing team to supply SEO keyword insights for paid search (Google Ads) campaigns.
Develop and manage a white-hat link-building strategy targeting premium lifestyle, interior design, and architectural publications.
Monitor SEO performance using tools like Google Analytics, Search Console, and SEMrush, and provide actionable insights and reports.
Stay updated with search engine algorithm changes and luxury market trends to adapt strategies proactively.
Requirements
3+ years of proven SEO experience, preferably within the luxury, design, furniture, or lifestyle sectors.
Strong knowledge of SEO best practices including keyword research, content optimization, technical SEO, and link building.
Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
Solid understanding of website architecture, basic HTML/CSS, and UX principles.
Excellent written and verbal communication skills with a meticulous attention to brand tone and detail.
Experience collaborating with marketing teams to optimize paid search campaigns (keyword strategy only).
Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred
Job Type: Full-time
Experience:
* SEO Specialist: 3 years (Required)
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