Job Description

We are a dynamic and growing automotive company seeking a Digital Marketing Expert to join our team. This is an exciting opportunity for an experienced digital marketing professional who has a passion for the automotive industry and is ready to take our online presence to the next level.

Key Responsibilities:

Develop and Execute Digital Marketing Strategies:

Create, implement, and optimize comprehensive digital marketing campaigns that drive traffic, brand awareness, and lead generation for the automotive business.

Content Creation & Management:

Oversee the creation of engaging, relevant, and SEO-friendly content for websites, blogs, social media, email marketing, and other digital channels tailored to the automotive sector.

SEO & SEM Management:

Lead SEO efforts to ensure optimal search rankings for our website and other digital properties. Manage paid search campaigns (Google Ads, Bing Ads) to drive targeted traffic and maximize ROI.

Social Media Marketing:

Manage and grow our social media presence across platforms like Facebook, Instagram, LinkedIn, and Twitter, while engaging with customers and building brand loyalty within the automotive community.

Email Marketing Campaigns:

Design, implement, and monitor email marketing campaigns that nurture leads and drive sales, specifically focusing on the automotive audience.

Data Analysis & Reporting:

Monitor and analyze digital campaign performance using tools like Google Analytics, SEMrush, or other analytics platforms. Provide regular reports and insights to optimize performance.

Paid Advertising:

Develop and manage paid campaigns (PPC, Facebook Ads, etc.) tailored to the automotive industry to increase visibility, generate leads, and drive sales.

Customer Journey Mapping:

Analyze customer behavior to optimize digital touchpoints and enhance the user experience on digital platforms (websites, mobile apps, etc.).

Collaboration with Sales & Product Teams:

Work closely with the sales and product teams to align digital marketing strategies with business objectives and product offerings.

Qualifications:

Experience:

3+ years of proven experience in digital marketing, specifically in the automotive industry or a related field.

Skills:

Strong knowledge of SEO, SEM, and content marketing strategies. Experience with social media management, email marketing, and digital advertising tools. Familiarity with automotive market trends, consumer behaviors, and industry-specific needs. Strong analytical skills with experience using Google Analytics, SEMrush, and other analytics tools. Ability to create and manage PPC campaigns on platforms such as Google Ads, Facebook Ads, etc.

Education:

A degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

Technical Skills:

Proficiency in marketing automation tools (HubSpot, Mailchimp, etc.), Google Ads, social media platforms, and CRM software.

Creative & Communication Skills:

Strong copywriting and content creation skills tailored to the automotive industry's unique needs and audience.

Project Management:

Ability to manage multiple projects simultaneously, ensuring deadlines are met and goals are achieved.
Job Type: Full-time

Pay: AED4,000.00 - AED8,000.00 per month

Experience:

DUBAI: 3 years (Required) * AUTO MOTIVE : 2 years (Required)