We are looking for a highly motivated and detail-oriented
SEO Specialist
to join our marketing team. The ideal candidate will be responsible for planning, implementing, and managing SEO strategies that improve organic search rankings, drive qualified traffic, and increase online visibility. This role requires strong analytical skills, creativity, and a passion for data-driven marketing.
Key Responsibilities:
Develop and execute successful SEO strategies across all digital properties
Perform in-depth keyword research to guide content and strategy
Conduct on-page and off-page SEO audits and implement best practices
Optimize website content, landing pages, and blog posts for search engines
Monitor, analyze, and report on performance metrics using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
Identify and implement technical SEO improvements (site speed, mobile usability, crawl errors, structured data, etc.)
Collaborate with content writers, developers, and marketing team members to support SEO objectives
Build backlinks through outreach and digital PR efforts
Stay updated with the latest SEO trends, algorithm updates, and industry news
Requirements:
Proven experience as an SEO Specialist or similar role
Strong understanding of search engine algorithms and ranking factors
Proficiency with SEO tools such as Google Analytics, Google Search Console, Screaming Frog, Ahrefs, SEMrush, Moz, etc.
Experience with website platforms (e.g., WordPress, Shopify, Webflow, or custom CMS)
Knowledge of HTML/CSS and experience working with development teams
Excellent communication and collaboration skills
Strong analytical and problem-solving skills
Job Type: Full-time
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