Job Description

Job Title SEO Specialist

Description

Who we are?
Are you looking for a challenge that is going to provide you experience in Agile environments? Are you eager to work with frontend and backend cutting edge technologies? Do you want to learn about the latest technologies involved in the OTT video streaming ecosystem? Do you want to work in an international environment? STARZPLAY offers you all of these challenges and more!
STARZPLAY is a subscription video on demand service headquartered in Dubai and available in 19 countries in the MENA region. Our service streams thousands of blockbuster Hollywood
movies, TV shows, documentaries, kids' entertainment and dedicated Arabic content to subscribers in the region. This is what makes us the fastest-growing SVOD service in the region. Come join us and help to build great new technology in Dubai, Islamabad & Lahore!

Job purpose:
As a SEO Specialist, you will be at the cutting edge of how media and technology interact. Your
primary role will be to lead and contribute to delivering a superb user experience by executing
a technology roadmap and related deliveries while maintaining user experience across highly
engaging and interactive applications from Web to Smart Devices to Big Screens.
Success in this position will require contributing in the delivery of each project within marketing
roadmap while collaborating closely with our Product, Development Engineering, Content &
Video Engineering teams for end to end delivery and help defining required processes.

Responsibilities
? Optimizing copy and landing pages for search engine optimization
? Performing ongoing keyword research including discovery and expansion of keyword opportunities
? Researching and implementing content recommendations for organic SEO success
? Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
? Track, report, and analyze website analytics and PPC initiatives and campaigns
? Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
? Optimize copy and landing pages for search engine marketing

? Perform ongoing keyword discovery, expansion and optimization
? Research and implement search engine optimization recommendations
? Research and analyze competitor advertising links
? Develop and implement link building strategy
? Work with the development team to ensure SEO best practices are properly implemented on newly developed code
? Work with editorial and marketing teams to drive SEO in content creation and content programming
? Recommend changes to website & apps architecture, content, static/dynamic & deep linking strategies and other factors to improve SEO positions for target keywords

Required Skills
Proven SEO & SEM experience managing PPC campaigns across Google, Yahoo and Other AD Tech Platforms
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM

Arabic Language speaking is MUST

Why work at STARZPLAY?
At STARZPLAY we look for BOLD, CREATIVE and INNOVATIVE individuals that have a passion for
technology.
We offer a competitive compensation package and an environment that is constantly evolving
and exposing you to new market trends and innovations while giving you a chance to
contribute to our exciting platform. If you are a problem solver and a visionary thinker, then
come join us at STARZPLAY!

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