Develop optimization strategies that increase the company\'s search engine results ranking
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in SEO
Research SEO keywords to use throughout the company\'s website and marketing materials
Monitor daily performance metrics to understand SEO strategy performance
Collaborate with others within the marketing department to manage SEO strategy
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Research and implement search engine optimization recommendation
Develop and implement link building strategy
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Qualifications for SEO Specialist
Two to three years of experience in successfully developing and executing SEO campaigns
Understanding of search engine algorithms and ranking methods
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
Knowledge of keyword research and data mining tools
Able to complete competitive analysis of other companies within the industry
Excellent written and verbal communication skills (email, phone, etc.)
Comfortable analyzing high volumes of data on a daily basis