Job Description

Overview
We are seeking a technically strong SEO Executive to drive organic visibility, traffic growth, and search performance across a healthcare-focused digital portfolio. This role blends hands-on technical SEO with forward-looking strategies aligned to AI-driven search and Generative Engine Optimisation (GEO).
The ideal candidate is analytical, proactive, and comfortable operating in a fast-paced, content-rich environment.
Key Responsibilities:

• Conduct technical SEO audits and resolve crawlability, indexation, and performance issues
• Optimise Core Web Vitals, page speed, structured data, and site architecture
• Support site migrations and technical updates with minimal SEO impact
• Implement SEO strategies aligned with evolving AI and LLM-driven search behaviour
• Collaborate with content teams on keyword strategy, E-E-A-T best practices, and on-site optimisation
• Monitor and report on organic performance, rankings, and conversions using analytics tools
• Partner with web, marketing, and campaign teams to support integrated digital performance

Key Metrics:

• Growth in organic traffic, rankings, and search visibility
• Improved AI-driven search presence and SERP share
• Increased conversions from organic channels
• Reduction in technical SEO errors and improved page experience scores

Requirements:

• 2-4 years' experience in SEO with strong technical expertise
• Proficiency with SEO and analytics tools (e.g. GSC, GA4, Screaming Frog, Ahrefs/SEMrush, Looker Studio)
• Strong understanding of technical SEO, structured data, and Core Web Vitals
• Awareness of AI/LLM-driven search trends and GEO principles
• Ability to turn data into clear, actionable insights

Nice to Have:

• Experience with large-scale or international websites
• Familiarity with events, lead-generation, or content-heavy platforms
• Exposure to marketing automation or analytics platforms
• Experience using AI-powered SEO tools

Salt is acting as an Employment Business in relation to this vacancy.

Skills Required