Job Description

dopay is seeking a highly skilled and creatively driven

Senior Social Media Creative Designer

to bring our social content concepts to life across all platforms (TikTok, Instagram, Facebook, LinkedIn, YouTube).


This role is responsible for

translating ideas, scripts, and concepts into high-quality visual assets

, including static content, carousels, motion graphics, animated visuals, and short-form videos. You will play a key role in shaping dopay's visual identity across social media, ensuring every piece of content reflects our brand framework and engages audiences at scale.


The ideal candidate is a

visual storyteller

, a

platform-native creative

, and an expert in

AI assisted design tools

This role works hand-in-hand with the Social Media Content Creator,

strategic thinker

who deeply understands platform algorithms, content behavior to produce highly engaging, growth-driven content for

dopay's organic presence.

Key Responsibilities

Maintain full

alignment with dopay's brand guidelines, framework, color systems, motion style, and emotional narrative.

Develop and maintain dopay's social media visual guidelines

, art direction, and creative standards for organic content.

Convert

ideas, scripts, and content concepts into high-quality visuals across all social platforms.

Design & Deliver platform-specific content

(TikTok, Instagram, Facebook, LinkedIn, YouTube) optimized for each channel's format and engagement behavior.

Produce a wide range of assets

: short-form videos, reels, TikTok edits, motion graphics, animations, static images, and carousels.

Build a library

of AI-powered assets and templates to accelerate production and elevate creative outputs.

Ensure all visuals

follow dopay's brand guidelines, visual identity, and storytelling framework.

Collaborate closely

with the Social Media Content Creator to bring concepts, hooks, and storyboards to life.

Deliver creative assets

that support growth, performance, lifecycle, and product narratives.

Adapt

designs quickly based on feedback, platform trends, and content performance insights.

Provide

multiple creative variations when needed for A/B testing and optimization.

Stay updated

on global social media design trends, motion styles, and innovative content formats.

Analyze

content performance weekly and monthly.

Requirements

4+ years

of experience in

social media design

, visual creation, or motion graphics. Strong understanding of

brand guidelines,

visual frameworks, and how to translate brand values and human elements into creative outputs.

Expertise

in

Adobe Creative Suite

(Photoshop, Illustrator, Premiere, After Effects..).

Expertise

with

AI creative tools

(MidJourney, NanoBanana, Runway, etc.).

Strong

video

editing and

motion

design

skills for Reels, TikTok, and short-form content. Deep understanding of

social media formats

, platform requirements, and visual engagement behavior.

Ability

to interpret scripts, hooks, and concepts into visually compelling stories. Experience producing content for both

B2B and B2C

audiences.

Strong eye for detail,

composition, color, pace, and visual storytelling.

Ability to work quickly,

manage multiple deadlines, and deliver consistently high-quality output.

Strong collaboration and communication skills.

Fintech, SaaS, or product-led environment experience is a

strong plus

Benefits

Why Join dopay?

If you want to empower every individual -- regardless of their job or income -- and every business, no matter its size, to access financial services easily,

dopay is the place for you

.


Be part of a team that values

innovation, inclusion, and impact

, and help us humanize and amplify a brand built on empowerment, accessibility, and financial dignity.


At dopay, you're not just designing content --

you're helping build a movement

.


Join a fast-growing fintech transforming how companies pay their employees across Egypt and emerging markets.