Job Description

Senior Performance Marketing Specialist - Majid Al Futtaim Lifestyle - Dubai, UAE
Position Overview
The Senior Performance Marketing Specialist plays a key role in driving digital growth, brand visibility, and revenue performance across Majid Al Futtaim Lifestyle brands. This role focuses on performance-driven marketing execution, cross-channel optimization, and close collaboration with internal teams and external agencies to deliver measurable business impact across online and offline touchpoints.
Job Details
Country: UAE
City: Dubai
Industry: Marketing and Advertising
Function: Marketing Management
Salary: 18000-25000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Summary
The Senior Performance Marketing Specialist is responsible for implementing the Marketing and Communications strategy for assigned lifestyle brands. The role supports the Marketing Manager by coordinating multi-channel campaigns, optimizing performance marketing investments, strengthening brand positioning, and driving customer acquisition and sales growth through data-led decision-making.
Key Responsibilities
Plan, brief, coordinate, and execute marketing initiatives through a structured annual marketing calendar aligned with brand and group marketing strategies.
Develop, manage, and optimize performance marketing campaigns across search engines, app stores, and affiliate networks in collaboration with media agencies.
Own and drive SEM and paid app marketing initiatives, continuously identifying new growth opportunities across Google, app platforms, and performance channels.
Prepare detailed performance reports with insights and analysis to support management decision-making and continuous improvement.
Manage marketing spend per brand, ensuring accurate tracking, cost control, and optimal utilization within approved marketing budgets.
Build a strong understanding of brand values, customer profiles, and consumer behavior to ensure relevant, effective messaging and campaign execution.
Create strong synergy across marketing channels to deliver consistent and impactful brand communication across digital and offline touchpoints.
Analyze consumer insights, campaign results, and promotional performance to assess impact on traffic, engagement, and sales.
Collaborate closely with cross-functional teams to align marketing execution with commercial and operational objectives.
Coordinate and execute advertising and promotional plans to drive store and online traffic while supporting revenue targets.
Ensure all marketing activities comply with brand standards and Majid Al Futtaim's communication and governance frameworks.
Candidate Requirements
Bachelor's degree in Marketing, Marketing Management, or a related field.
3-5 years of experience in a marketing role with strong exposure to performance-based digital marketing, SEM, paid app campaigns, and affiliate marketing.
Previous experience in a retail environment is required.
Strong analytical skills with experience in performance reporting and campaign optimization.
Ability to manage multiple stakeholders, agencies, and projects in a fast-paced environment.
Strong communication, coordination, and relationship-building skills.
Why Join Us
Be part of a leading lifestyle retail group driving innovation and growth across iconic brands.
Work in a collaborative, performance-focused marketing environment with strong exposure to digital transformation.
Join a diverse and talented team guided by Majid Al Futtaim's leadership model and people-first culture.
About the Company
Majid Al Futtaim is a leading shopping mall, retail, communities, and entertainment developer and operator across the Middle East, North Africa, and Central Asia. With a strong portfolio of lifestyle brands and destinations, the group is committed to creating great moments for everyone, every day.
Job Title Senior Performance Marketing Specialist - Majid Al Futtaim Lifestyle - Dubai, UAE
Senior Performance Marketing Specialist - Majid Al Futtaim Lifestyle - Dubai, UAE
Position Overview
The Senior Performance Marketing Specialist plays a key role in driving digital growth, brand visibility, and revenue performance across Majid Al Futtaim Lifestyle brands. This role focuses on performance-driven marketing execution, cross-channel optimization, and close collaboration with internal teams and external agencies to deliver measurable business impact across online and offline touchpoints.
Job Details
Country: UAE
City: Dubai
Industry: Marketing and Advertising
Function: Marketing Management
Salary: 18000-25000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Summary
The Senior Performance Marketing Specialist is responsible for implementing the Marketing and Communications strategy for assigned lifestyle brands. The role supports the Marketing Manager by coordinating multi-channel campaigns, optimizing performance marketing investments, strengthening brand positioning, and driving customer acquisition and sales growth through data-led decision-making.
Key Responsibilities
Plan, brief, coordinate, and execute marketing initiatives through a structured annual marketing calendar aligned with brand and group marketing strategies.
Develop, manage, and optimize performance marketing campaigns across search engines, app stores, and affiliate networks in collaboration with media agencies.
Own and drive SEM and paid app marketing initiatives, continuously identifying new growth opportunities across Google, app platforms, and performance channels.
Prepare detailed performance reports with insights and analysis to support management decision-making and continuous improvement.
Manage marketing spend per brand, ensuring accurate tracking, cost control, and optimal utilization within approved marketing budgets.
Build a strong understanding of brand values, customer profiles, and consumer behavior to ensure relevant, effective messaging and campaign execution.
Create strong synergy across marketing channels to deliver consistent and impactful brand communication across digital and offline touchpoints.
Analyze consumer insights, campaign results, and promotional performance to assess impact on traffic, engagement, and sales.
Collaborate closely with cross-functional teams to align marketing execution with commercial and operational objectives.
Coordinate and execute advertising and promotional plans to drive store and online traffic while supporting revenue targets.
Ensure all marketing activities comply with brand standards and Majid Al Futtaim's communication and governance frameworks.
Candidate Requirements
Bachelor's degree in Marketing, Marketing Management, or a related field.
3-5 years of experience in a marketing role with strong exposure to performance-based digital marketing, SEM, paid app campaigns, and affiliate marketing.
Previous experience in a retail environment is required.
Strong analytical skills with experience in performance reporting and campaign optimization.
Ability to manage multiple stakeholders, agencies, and projects in a fast-paced environment.
Strong communication, coordination, and relationship-building skills.
Why Join Us
Be part of a leading lifestyle retail group driving innovation and growth across iconic brands.
Work in a collaborative, performance-focused marketing environment with strong exposure to digital transformation.
Join a diverse and talented team guided by Majid Al Futtaim's leadership model and people-first culture.
About the Company
Majid Al Futtaim is a leading shopping mall, retail, communities, and entertainment developer and operator across the Middle East, North Africa, and Central Asia. With a strong portfolio of lifestyle brands and destinations, the group is committed to creating great moments for everyone, every day.
Post Details
Job Start Date
Salary from 18000.00
Salary to 25000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required